AldehydesOpens with
Egyptian JasmineHeart
White MuskDries down to
Francis KurkdjianThe nose · 234 fragrances · also made Rouge Trafalgar Esprit De Parfum (2024)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Maison Francis Kurkdjian · Sold as unisex
724
The moment you step out into the morning light, feeling fresh and ready for the day ahead.
AldehydesTop
Calabrian bergamotTopEgyptian JasmineHeart
Mock OrangeHeart
Sweet PeaHeartWhite MuskBase+1Smells likesoap·clean laundry
Full bottle: Luxury tier, typically $250+. Links open each seller's own page. We may earn a commission; it never changes the order.
724Luxury · $250+
37%Similar accords, often for lessDior Homme Cologne 2022 · DiorPremium tier, $100–250 · shares calabrian bergamot and white musk8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
TopOpening
HeartThe Soul
BaseFoundation
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Launched in 2022, 724 by Maison Francis Kurkdjian is a composition that balances the crisp freshness of aldehydes with the warmth of white musk and sandalwood. The fragrance opens with Calabrian bergamot and Egyptian jasmine, creating an initial burst of brightness that quickly gives way to the powdery sweetness of mock orange and sweet pea. This interplay between fresh citrus and soft florals is complemented by the lingering warmth of white musk and sandalwood, making 724 a scent that feels both modern and lasting.
This cologne is best applied in one or two sprays — the aldehydic top notes are vibrant but fleeting. The powdery florals and musky base will develop over time, so it’s perfect for daytime wear when you want a scent that evolves with your activities.
Fig. 01 — 724, Maison Francis Kurkdjian
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Francis Kurkdjian
The composer of lightFrancis Kurkdjian is among the most celebrated perfumers alive — a creative polymath whose work spans haute couture fragrance, contemporary art installations, and the founding of his own maison.
“It’s impossible to predict. Success doesn’t depend on you. It depends on the audience.”
Francis Kurkdjian · SLEEK, June 2026
Designer Maison Francis Kurkdjian
More from the house · founded 2009 · France
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Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the $250+ price?
Matched by accords and notes. Sample first, then decide.
The original724Maison Francis Kurkdjian · Luxury · $250+Dior · 2022Dior Homme Cologne 2022Shares Calabrian bergamot and White musk$100–250★ 4.52 (5,473)51%Match
Dolce&Gabbana · 2025Sicily Re Edition 2003Shares 4 of its 9 notes$40–100★ 4.46 (35)40%Match
Carolina Herrera · 2025Cedar ChicShares Aldehydes and White musk$100–250★ 4.32 (282)40%Match
Van Cleef & Arpels · 2024Musc de SoieShares Aldehydes, White musk and Sandalwood$100–250★ 3.94 (259)
With Burberry Burberry London for Men Special Edition 2009
Adds fruity, amber and aquatic; shares four accords.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Respected, if divisive: loved by 36%, disliked or hated by 13%.