Eau de Parfum2003
So New York
Laurent Le GuernecThe nose · 78 fragrances · also made Euphoria Amber Gold Men (2018)Portrait →

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Bond No 9  ·  Sold as unisex

So New York

The aroma of fresh-brewed coffee in a bustling café at rush hour — where sweet fruitiness meets rich cocoa and powdery notes, capturing the vibrant energy of New York.

3.95549 ratingsRespected, if divisive
Scent fingerprint
warm spicycacaofruitycoffeesweet
So New YorkLuxury · $250+
45%Similar accords, often for lessBoss The Scent Private Accord for Her · Hugo BossMid-range tier, $40–100 · shares coffee and cacao8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate36% say long lasting or eternal
Very weak10%
Weak17%
Moderate37%
Long lasting28%
Eternal7%
SillageModerate39% say strong or enormous
Intimate23%
Moderate37%
Strong22%
Enormous17%
Scent Profile

Composition & Character

Notes Pyramid

TopOpening

HeartThe Soul

BaseFoundation

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine12%
⚥
Unisex45%
♀
Feminine43%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

So New York by Bond No 9 was launched in 2003 as part of the brand's mission to capture the essence of iconic New York landmarks and geography through scent. This fragrance opens with a burst of Mirabelle plum, offering an unexpected sweetness that transitions into the rich warmth of coffee and cacao. The powdery base notes add a touch of sophistication, creating a composition that is both familiar and intriguing, much like the city itself.

How to wear it

Apply So New York sparingly; its cacao and coffee notes are strong and long-lasting. It pairs well with light layers during cooler weather, allowing the warmth to envelop you throughout the day.

Fig. 01 — So New York, Bond No 9

05 · Acquire

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Laurent Le Guernec portrait
03 · The nose

Laurent Le Guernec

The master of floral notes

Laurent Le Guernec is a Paris-born perfumer, born in January 1967 and raised partly in Grasse, who studied chemistry at the University of Paris before training at ISIPCA.

78fragrances
1967born
Frenchnationality

Designer Bond No 9

More from the house · United States

So New YorkPrincess of Hearts
Try it layered

With Vera Wang Princess of Hearts

Adds vanilla, ozonic and aquatic; shares two accords.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.95/ 5 · 549 ratings

Respected, if divisive: loved by 33%, disliked or hated by 15%.

Love33%
Like46%
OK6%
Dislike14%
Hate1%
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