2018
Belle De Jour
François DemachyThe nose · 238 fragrances · also made Dior Homme Original (2021)Portrait →

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Dior  ·  Sold as unisex

Belle De Jour

The crisp air of an early afternoon in a Parisian courtyard where rose petals mingle with the scent of freshly baked pastries, evoking a sense of refined comfort.

4.19350 ratingsWell loved by wearers
Scent fingerprint
fruityrosepowderysweetwoodyaquatic
Belle De JourPremium · $100–250
40%Similar accords, often for lessAri · Ariana GrandeBudget tier, under $40 · shares rose, pear and woody notes8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate31% say long lasting or eternal
Very weak4%
Weak17%
Moderate48%
Long lasting22%
Eternal9%
SillageModerate40% say strong or enormous
Intimate18%
Moderate42%
Strong23%
Enormous18%
Scent Profile

Composition & Character

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine2%
⚥
Unisex11%
♀
Feminine86%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2018 by Dior, Belle De Jour was crafted by François Demachy and embodies the brand's enduring elegance with a composition that shifts from fruity freshness to powdery warmth. The fragrance opens with bright citrus notes that give way to a heart of rose, creating an interplay between sweetness and floral depth. This is further grounded by a woody base that adds a subtle aquatic touch, ensuring the scent remains fresh and modern.

How to wear it

Apply Belle De Jour to pulse points for a light yet lasting effect. The fruity top notes are bright and fade quickly, so layering is key for maintaining its full character throughout the day.

Fig. 01 — Belle De Jour, Dior

05 · Acquire

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François Demachy portrait
03 · The nose

François Demachy

Dior's guardian of dreams

François Demachy is the in-house perfumer-creator at Christian Dior, a title that places him among the most influential noses in the world. Born in Cannes and raised in Grasse — the historic capital of perfumery — he carries the craft in his blood.

“Early on, I memorised a whole host of notes without even realising it. I could recognise moss and flowers. My nose educated itself.”

François Demachy · GRAZIA, April 2020
238fragrances
1949born
Frenchnationality

Designer Dior

More from the house · founded 1947 · France

Belle De JourGerbera
Try it layered

With L.T. Piver Gerbera

Adds musky, floral and citrus; shares woody notes.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.19/ 5 · 350 ratings

Well loved by wearers: loved by 44%, disliked or hated by 6%.

Love44%
Like39%
OK11%
Dislike4%
Hate2%
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