Flora Gorgeous Magnolia
“Flora Gorgeous Magnolia by Gucci is a Chypre Floral fragrance for women”
The Quick Read
Respected, if divisive — a floral, coconut composition with a fruity undertone. Voted best for spring and summer wear, leaning feminine.
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Launched in 2023 by Gucci, Flora Gorgeous Magnolia is an evocative chypre floral composition crafted by perfumers Daphné Bugey and Marie Salamagne. The fragrance opens with dewberry and coconut, creating a lush, fruity sweetness that transitions into the delicate white florals of magnolia, jasmine sambac, and lily of the valley. The heart is further enriched with ylang-ylang, adding a warm, tropical touch before settling into a base of musk and patchouli, which bring earthy depth and lasting warmth.
Composition & Character
Notes Pyramid
Heart
The Soul
Base
Foundation
How It Wears
Application Tips
This fragrance is best applied to pulse points for optimal warmth and longevity. The coconut and dewberry notes are bright but fleeting, so aim for a slightly heavier application initially to ensure the musk and patchouli base has time to develop fully on the skin.
Daphné Bugey
Founding perfumer · 105 fragrances · French
Daphné Bugey is a senior perfumer at Firmenich whose modern, dynamic approach to fragrance has made her one of the most sought-after noses in the industry. She is the creative force behind Marc Jacobs Daisy — a fragrance that became a cultural phenomenon — and has composed for houses including Burberry, Coach, and Narciso Rodriguez. Bugey brings a youthful energy to classic forms, creating fragrances that feel both timeless and thoroughly contemporary.
Also created
Designer Gucci
More from Gucci
Edited by Scentsation Editorial
The story behind the bottle.
The sensory experience of stepping into a greenhouse where dewberry and coconut meet the delicate white florals of magnolia and jasmine, enveloped in a warm, earthy base.
Fig. 01 — Flora Gorgeous Magnolia, Gucci
Where to buy.
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