2025
Once Upon a Time
Francesca BianchiThe nose · 25 fragrances · also made Libertine Neroli (2022)Portrait →

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Francesca Bianchi  ·  Sold as unisex

Once Upon a Time

The quiet intimacy of an old library where the scent of vanilla and leather-bound books intermingle, creating a cocoon of warm memories.

3.91115 ratingsRespected, if divisive
Scent fingerprintAll 10 accords ↓
sweetwoodymuskyleatherpatchoulipowdery
Once Upon a TimePremium · $100–250

How it wears

From community votes · bars are each option's share
LongevityLong lasting62% say long lasting or eternal
Very weak5%
Weak5%
Moderate29%
Long lasting45%
Eternal17%
SillageModerate38% say strong or enormous
Intimate6%
Moderate56%
Strong33%
Enormous5%
Scent Profile

Composition & Character

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine5%
⚥
Unisex58%
♀
Feminine36%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Francesca Bianchi launched Once Upon a Time in 2025 as a new chapter in her signature blend of natural and synthetic notes. This Oriental Vanilla fragrance opens with a sweet and powdery top, which gives way to a rich woody heart that carries hints of smoky leather and patchouli. The base is anchored by vanilla and musky undertones, creating an enveloping warmth that feels both nostalgic and contemporary.

Francesca Bianchi’s approach to perfumery is deeply emotional, and Once Upon a Time captures the essence of comfort and memory. It’s designed to evoke a sense of familiarity and warmth, making it as much about feeling at home in your own skin as it is about wearing a scent.

How to wear it

Once Upon a Time is best applied to pulse points for optimal warmth and longevity. The powdery top notes fade quickly, so a heavier application ensures the rich woody and smoky base notes come through clearly throughout the day.

Fig. 01 — Once Upon a Time, Francesca Bianchi

05 · Acquire

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Francesca Bianchi portrait
03 · The nose

Francesca Bianchi

A self-taught cult perfumer in Amsterdam

Francesca Bianchi is an Italian-born perfumer who studied History of Art, specializing in the twentieth century, before working in art book publishing across Florence, Berlin, Luxembourg, and Amsterdam.

25fragrances
Italiannationality

Designer Francesca Bianchi

More from the house

Once Upon a TimeCashmere Wood
Try it layered

With Ajmal Cashmere Wood

Adds amber, iris and warm spicy; shares cedar and patchouli.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.91/ 5 · 115 ratings

Respected, if divisive: loved by 40%, disliked or hated by 14%.

Love40%
Like30%
OK16%
Dislike9%
Hate5%
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