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Iceberg · Sold as masculine
Change The Flow
The moment when an ordinary day turns into something extraordinary — a flash of inspiration or a sudden change in direction.
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Change The FlowHow it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Change The Flow by Iceberg was launched in 2022 as a bold statement from the Italian fashion house known for its innovative knitwear and sportswear. This composition opens with the spicy freshness of ginger and saffron, creating an immediate sense of energy and warmth. At its heart lies tobacco leaf and leather, which blend into a rich, woody base of sandalwood and cedar. The contrast between the fresh spiciness up top and the warm, enveloping base creates a dynamic tension that makes this fragrance both distinctive and memorable.
For best results, apply Change The Flow with two sprays to pulse points. The citrus and spicy top notes are fleeting but vibrant, so layering can enhance the initial impact. The warm and woody base develops slowly over time, making it ideal for evening wear when you want a scent that evolves throughout the night.
Fig. 01 — Change The Flow, Iceberg
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Christophe Raynaud
Architect first, craftsman secondChristophe Raynaud is a perfumer who describes himself as a craftsman with the sensitivity of an artist. He begins each fragrance with a raw olfactory block, working for hours to shape it as a sculptor would — first as architect, then as craftsman.
“At first, I am the architect, and then I become the craftsman.”
Christophe Raynaud · Fragrantica nose page bio (scraped into fragrantica_bio)
Co-created with Michel Almairac
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What people
are saying.
Well loved by wearers: loved by 39%, disliked or hated by 6%.













