Eau de Parfum2011
Wild Bluebell
Christine NagelThe nose · 168 fragrances · also made Terre d'Hermès Eau Givree Hermès (2022)Portrait →

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Jo Malone London  ·  Sold as feminine

Wild Bluebell

Rain on hot pavement, five minutes after it stops. The scent lingers with a crispness that feels both familiar and fresh.

3.965,786 ratingsRespected, if divisive
Scent fingerprint
powderymuskygreenaquaticsweetfruity
Wild BluebellPremium · $100–250
40%Similar accords, often for lessSheer Peach Body Mist · Calvin KleinMid-range tier, $40–100 · all 2 of its listed notes are in this one8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate9% say long lasting or eternal
Very weak16%
Weak37%
Moderate38%
Long lasting7%
Eternal2%
SillageIntimate13% say strong or enormous
Intimate48%
Moderate39%
Strong7%
Enormous5%
Scent Profile

Composition & Character

Notes Pyramid

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine1%
⚥
Unisex18%
♀
Feminine82%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Wild Bluebell by Jo Malone London is a Floral Green fragrance launched in 2011 and created by perfumer Christine Nagel. This scent marks 'a radical change of direction' for the brand, toward lighter, sheerer florals that have since become iconic. The composition opens with dewy freshness from dew drops and green leaves, leading into the delicate presence of bluebells. Clove adds a subtle warmth, while persimmon and peach bring a sweet, fruity depth to the heart. A base of musk and powdery notes rounds out the fragrance with an understated softness.

Wild Bluebell has been widely adopted as a go-to signature scent for its clean, watercolor-like floral character, making it a staple in many wardrobes.

How to wear it

Apply this fragrance lightly — the dew drop and green leaf notes are particularly evocative in the first hour. It pairs well with a light jacket or cardigan for daytime wear but can also be worn into the evening for its comforting musk and powdery base notes.

Fig. 01 — Wild Bluebell, Jo Malone London

05 · Acquire

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Christine Nagel portrait
03 · The nose

Christine Nagel

The poet of Hermès

Christine Nagel is the in-house perfumer at Hermès, succeeding the legendary Jean-Claude Ellena in 2016. A graduate of ISIPCA and trained at Charabot in Grasse, she brings decades of experience to one of perfumery's most prestigious creative positions.

“I accentuate lines, force the materials. My fragrances are never linear.”

Christine Nagel · Contributor Magazine ('The Physicality of Perfume', by Philippe Pourhashemi), c. 2021
168fragrances
1959born
Swissnationality

The Wild Bluebell line

2 fragrances, compared side by side

Designer Jo Malone London

More from the house · founded 1990 · United Kingdom

Wild BluebellIris & White Musk Cologne Intense (2026)
Try it layered

With Jo Malone London Iris & White Musk Cologne Intense (2026)

Adds iris, white floral and violet; shares two accords.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.96/ 5 · 5,786 ratings
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