Eau de Parfum2006
Rumeur
Francis KurkdjianThe nose · 234 fragrances · also made Rouge Trafalgar Esprit De Parfum (2024)Portrait →

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Lanvin  ·  Sold as feminine

Rumeur

The hushed intimacy of an upscale Parisian salon, where white florals and musky notes mingle in the air with a sense of refined elegance.

3.762,167 ratingsRespected, if divisive
Scent fingerprintAll 8 accords ↓
white floralfloralmuskyrosecitrusfresh
RumeurMid-range · $40–100

How it wears

From community votes · bars are each option's share
LongevityLong lasting59% say long lasting or eternal
Very weak3%
Weak5%
Moderate33%
Long lasting44%
Eternal15%
SillageModerate50% say strong or enormous
Intimate8%
Moderate42%
Strong31%
Enormous19%
Scent Profile

Composition & Character

Notes Pyramid

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine1%
⚥
Unisex8%
♀
Feminine91%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Rumeur by Lanvin was launched in 2006 and crafted by perfumer Francis Kurkdjian. This fragrance is a harmonious blend of white florals and musky base notes that captures the essence of Parisian elegance. The top note of magnolia introduces a bright, sparkling freshness that transitions into a heart of lily-of-the-valley, rose, jasmine, orange blossom, and plum. These white petals create a delicate and intricate bouquet, while the base of patchouli and musk adds depth and warmth, grounding the composition in a classic yet modern way.

How to wear it

Apply Rumeur to pulse points for a delicate warmth that develops over time. The top note of magnolia is bright but fleeting, so layer it with the base notes to ensure a lasting presence throughout the day.

Fig. 01 — Rumeur, Lanvin

05 · Acquire

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Francis Kurkdjian portrait
03 · The nose

Francis Kurkdjian

The composer of light

Francis Kurkdjian is among the most celebrated perfumers alive — a creative polymath whose work spans haute couture fragrance, contemporary art installations, and the founding of his own maison.

“It’s impossible to predict. Success doesn’t depend on you. It depends on the audience.”

Francis Kurkdjian · SLEEK, June 2026
234fragrances
1969born
Frenchnationality

The Rumeur line

4 fragrances, compared side by side

Designer Lanvin

More from the house · France

RumeurPretexte
Try it layered

With Lanvin Pretexte

Adds woody, leather and amber; shares rose and patchouli and 1 more note.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.76/ 5 · 2,167 ratings

Respected, if divisive: loved by 27%, disliked or hated by 22%.

Love27%
Like46%
OK5%
Dislike22%
Hate1%
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