2021
Pur Oud
Jacques Cavallier-BelletrudThe nose · 228 fragrances · also made Opium Pour Homme Eau de Parfum (1995)Portrait →

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Louis Vuitton  ·  Sold as unisex

Pur Oud

The quiet sophistication of an elegant study, where fresh spices mingle with the rich tones of aged wood and leather.

3.68491 ratingsRespected, if divisive
Scent fingerprint
oudfresh spicy
Pur OudLuxury · $250+
53%Similar accords, often for lessDehn El Oud Seufi · Swiss ArabianBudget tier, under $40 · all 1 of its listed notes are in this one8 matches →

How it wears

From community votes · bars are each option's share
LongevityEternal92% say long lasting or eternal
Very weak3%
Weak2%
Moderate3%
Long lasting8%
Eternal85%
SillageEnormous91% say strong or enormous
Intimate3%
Moderate6%
Strong12%
Enormous79%
Scent Profile

Composition & Character

Notes Pyramid

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine85%
⚥
Unisex13%
♀
Feminine2%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Pur Oud by Louis Vuitton, launched in 2021 and crafted by Jacques Cavallier Belletrud, is a Woody Spicy fragrance that centers on the bold presence of oud. This composition opens with fresh spicy notes that create an immediate tension before settling into a warm, woody base that feels both luxurious and grounding. The contrast between the invigorating top and the enveloping heart makes Pur Oud feel like a journey from clarity to comfort.

How to wear it

Pur Oud has a strong projection from its oud base, so one or two sprays are sufficient. Allow it to settle for about ten minutes before stepping out; the spicy freshness will make way for the woody depth as the day progresses.

Fig. 01 — Pur Oud, Louis Vuitton

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Jacques Cavallier-Belletrud portrait
03 · The nose

Jacques Cavallier-Belletrud

Louis Vuitton's master perfumer

Jacques Cavallier Belletrud is the master perfumer at Louis Vuitton and one of the most accomplished noses in the industry.

“It was like a game, but it helped me, step by step, learn the language of perfume.”

Jacques Cavallier-Belletrud · Thames & Hudson / Sharp Magazine profiles
228fragrances
1962born
Frenchnationality

Designer Louis Vuitton

More from the house

06 · The Room

What people
are saying.

3.68/ 5 · 491 ratings

Respected, if divisive: loved by 58%, disliked or hated by 29%.

Love58%
Like7%
OK6%
Dislike3%
Hate26%
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