MEM
“MEM by Bogue is a Oriental Fougere fragrance for women and men”
The Quick Read
Warmly received so far — a musky, fresh spicy composition with a aromatic undertone. Voted best for year-round wear — and genuinely unisex.
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MEM by Bogue, launched in 2017 and crafted by Antonio Gardoni, is a composition that balances the fresh spiciness of lavender and citrus with deeper animalic and woody notes. The fragrance opens with vibrant lavender and citrus, creating an immediate freshness that contrasts sharply with the base's rich amber and musk. This interplay between light and depth makes MEM feel both contemporary and lasting, much like Bogue’s approach to blending ancient techniques with modern intuitions.
Composition & Character
How It Wears
Application Tips
MEM's lavender and citrus top notes are bright but fleeting; they give way quickly to its deeper base notes. Two sprays will ensure that the woody and animalic elements emerge gradually throughout the day, making it ideal for an office environment where subtle scents are preferred.
Antonio Gardoni
Founding perfumer · 3 fragrances
Antonio Gardoni, an Italian perfumer originally trained as an architect, founded Jump Studios in London before turning to fragrance as a self-taught, avant-garde perfumer. He develops scents for his own brand Bogue as well as for Zoologist and Shekor, preferring to work at night with traditional infusion methods and high-concentration extrait de parfum strength, and offers a bespoke 'Bogue-Tailor' service.
Also created
Designer Bogue
More from Bogue
Edited by Scentsation Editorial
The story behind the bottle.
Not a scent you'd wear to be noticed — one you'd wear to feel like yourself, especially in the quiet moments of a day when your surroundings become secondary to your own presence.
Fig. 01 — MEM, Bogue
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