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Phlur · Sold as unisex
Lost Cause
The first moments after a light rain, when the air is still cool but hints of warmth begin to emerge from the earth.
Full bottle: Mid-range tier, typically $40–100. Links open each seller's own page. We may earn a commission; it never changes the order.
Lost CauseMid-range · $40–100
44%Similar accords, often for lessHabik For Women · Lattafa PerfumesBudget tier, under $40 · shares bergamot, freesia and jasmine8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
TopOpening
HeartThe Soul
BaseFoundation
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Lost Cause by Phlur, crafted by perfumer Gil Clavien in 2022, opens with a burst of green leaves and bergamot that feels like the crisp freshness of early spring. The heart is dominated by dew drop and lily-of-the-valley, creating an aquatic and floral accord that feels both clean and lush. As it dries down, the fragrance shifts to a warm base of ambergris and vanilla orchid, offering a sweet and comforting finish.
Apply Lost Cause with two sprays to allow it to develop fully on your skin. The green and citrus top notes are bright and fleeting, so you'll want the base notes to come through after about an hour. It’s best for daytime wear when its fresh and warm qualities can shine.
Fig. 01 — Lost Cause, Phlur
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Gil Clavien
Gil Clavien Giannoni, raised near the Matterhorn in Switzerland, earned a master's in biology from the University of Geneva in 1989 before joining Firmenich as an Assistant Perfumer, working with Tony Morris and Francis Deleamont.
Designer Phlur
More from the house · United States
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Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the price?
Matched by accords and notes. Sample first, then decide.
The originalLost CausePhlur · Mid-range · $40–100
Lattafa Perfumes · 2025Habik For WomenShares Bergamot, Freesia and Jasmineunder $40★ 4.24 (813)40%Match
Zara · 2011White JasmineShares 4 of its 8 notesunder $40★ 4.07 (207)44%Match
Zara · 2021Bright GardeniaAll 3 of its listed notes are in this oneunder $40★ 4.00 (41)38%Match
Zara · 2016Hyper GipsyShares Bergamot, Freesia and Jasmineunder $40★ 3.67 (18)

With Phlur S.C. 59
Shares five accords.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Respected, if divisive: loved by 15%, disliked or hated by 14%.






























