2026
Golden Chai
Dalia IzemThe nose · 9 fragrances · also made Forbidden Plum Oud Extrait (2026)Portrait →

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Zara  ·  Sold as feminine

Golden Chai

The quiet intimacy of sharing a steaming cup of chai with a friend, where the warmth of spices mingles with the comforting richness of honey.

3.7377 ratingsRespected, if divisive
Scent fingerprint
warm spicycinnamonaromatichoneyamber
Golden ChaiBudget · under $40

How it wears

From community votes · bars are each option's share
LongevityModerate38% say long lasting or eternal
Very weak3%
Weak6%
Moderate53%
Long lasting29%
Eternal9%
SillageModerate29% say strong or enormous
Intimate9%
Moderate63%
Strong20%
Enormous9%
Scent Profile

Composition & Character

Notes Pyramid

HeartThe Soul

BaseFoundation

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine18%
⚥
Unisex69%
♀
Feminine13%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2026, Golden Chai by Zara is a warm and spicy oriental fragrance for women created by perfumer Dalia Izem. The composition opens with cardamom and cinnamon, evoking the comforting warmth of a steaming cup of chai, before settling into a heart of honey and amber that adds depth and sweetness to the mix. This fragrance captures the essence of a cozy moment shared over a warm drink.

How to wear it

Apply Golden Chai in light sprays — the cardamom and cinnamon notes are bright but can be overpowering if used too heavily. The amber base develops slowly on the skin, so it’s best to let it settle for about an hour before reapplying if needed.

Fig. 01 — Golden Chai, Zara

05 · Acquire

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Dalia Izem portrait
03 · The nose

Dalia Izem

A cultural chameleon, cooking in scent

Dalia Izem is a perfumer who has lived in five countries and speaks five languages, describing herself as a "cultural chameleon" for whom perfume is a way of reconnecting with others.

9fragrances

Designer Zara

More from the house

Golden ChaiCool Play
Try it layered

With Lacoste Fragrances Cool Play

Adds woody, citrus and powdery; shares amber.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.73/ 5 · 77 ratings

Respected, if divisive: loved by 30%, disliked or hated by 18%.

Love30%
Like36%
OK16%
Dislike13%
Hate5%
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