Eau de Parfum2022
In Tulum

Will you like it? Mark a few fragrances you own or love and we'll tell you.

Zara  ·  Sold as masculine

In Tulum

The moment you step into the ocean — where spicy ginger meets the juicy burst of watermelon, all while the salty tang of sea water envelops your senses.

4.0953 ratingsWarmly received so far
Scent fingerprintAll 8 accords ↓
aquaticmarineozonicaromaticfresh spicysalty
In TulumBudget · under $40

How it wears

From community votes · bars are each option's share
LongevityModerate8% say long lasting or eternal
Very weak5%
Weak16%
Moderate71%
Long lasting8%
Eternal0%
SillageModerate11% say strong or enormous
Intimate25%
Moderate64%
Strong11%
Enormous0%
Scent Profile

Composition & Character

Notes Pyramid

TopOpening

HeartThe Soul

BaseFoundation

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine75%
⚥
Unisex22%
♀
Feminine3%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2022, In Tulum by Zara is an aromatic aquatic fragrance that captures the essence of coastal freshness and vibrant energy. The composition opens with ginger, bringing a spicy kick before watermelon adds a juicy, refreshing middle note. Sea water forms the base, grounding the entire scent with a salty, marine quality. This fragrance is both modern and invigorating, designed to evoke a sense of travel and adventure.

How to wear it

Apply In Tulum generously to ensure the aromatic and aquatic notes blend well. The fresh spicy top note fades quickly, but the sea water base lasts longer, so a few sprays will keep you smelling fresh throughout the day.

Fig. 01 — In Tulum, Zara

05 · Acquire

Where to buy.

Try before you commit

Wear it for a week first

A decant costs a fraction of a bottle and tells you how it lasts on your skin.

Ready for a full bottle

Live prices aren't shown yet. Each link opens that seller's own search; we may earn a commission.

Scent Finder

Not sure it's you?

Five questions, about a minute, no account. You get a shortlist that fits how you actually wear fragrance.

Find your scent

Designer Zara

More from the house

In TulumLove the way you Taste
Try it layered

With By Kilian Love the way you Taste

Adds green, citrus and floral; shares two accords.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.09/ 5 · 53 ratings

Warmly received so far: loved by 45%, disliked or hated by 9%.

Love45%
Like28%
OK17%
Dislike9%
Hate0%
Loading reviews...