Eau de Parfum2017
MEM
Antonio GardoniThe nose · 3 fragrances · also made Maai (2014)Portrait →

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Bogue  ·  Sold as unisex

MEM

Not a scent you'd wear to be noticed — one you'd wear to feel like yourself, especially in the quiet moments of a day when your surroundings become secondary to your own presence.

4.08569 ratingsWell loved by wearers
Scent fingerprintAll 10 accords ↓
muskyfresh spicyaromaticamberanimalicwoody
MEM

How it wears

From community votes · bars are each option's share
LongevityLong lasting79% say long lasting or eternal
Very weak3%
Weak4%
Moderate13%
Long lasting41%
Eternal39%
SillageStrong63% say strong or enormous
Intimate6%
Moderate31%
Strong46%
Enormous17%
Scent Profile

Composition & Character

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine41%
⚥
Unisex51%
♀
Feminine8%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

MEM by Bogue, launched in 2017 and crafted by Antonio Gardoni, is a composition that balances the fresh spiciness of lavender and citrus with deeper animalic and woody notes. The fragrance opens with vibrant lavender and citrus, creating an immediate freshness that contrasts sharply with the base's rich amber and musk. This interplay between light and depth makes MEM feel both contemporary and lasting, much like Bogue’s approach to blending ancient techniques with modern intuitions.

How to wear it

MEM's lavender and citrus top notes are bright but fleeting; they give way quickly to its deeper base notes. Two sprays will ensure that the woody and animalic elements emerge gradually throughout the day, making it ideal for an office environment where subtle scents are preferred.

Fig. 01 — MEM, Bogue

05 · Acquire

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Antonio Gardoni portrait
03 · The nose

Antonio Gardoni

Antonio Gardoni, an Italian perfumer originally trained as an architect, founded Jump Studios in London before turning to fragrance as a self-taught, avant-garde perfumer.

3fragrances

Designer Bogue

More from the house

MEMAG
Try it layered

With Bogue AG

Adds white floral, citrus and mossy; shares ylang-ylang and amber.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.08/ 5 · 569 ratings
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