Parfum2008
The Beat
Also asEau de Parfum · 2008 →

Will you like it? Mark a few fragrances you own or love and we'll tell you.

Burberry  ·  Sold as feminine

The Beat

The crisp energy of an office morning when the first cup of tea steeps, blending with the subtle earthiness of a freshly bloomed bouquet.

3.974,657 ratingsRespected, if divisive
Scent fingerprintAll 10 accords ↓
citrusmuskypowderywoodygreenaromatic
The BeatPremium · $100–250

How it wears

From community votes · bars are each option's share
LongevityModerate36% say long lasting or eternal
Very weak5%
Weak13%
Moderate46%
Long lasting29%
Eternal7%
SillageModerate29% say strong or enormous
Intimate15%
Moderate55%
Strong19%
Enormous10%
Scent Profile

Composition & Character

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine1%
⚥
Unisex9%
♀
Feminine90%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2008 by Burberry and crafted by perfumers Dominique Ropion, Olivier Polge, and Béatrice Piquet, The Beat is a Floral Woody Musk fragrance that embodies the modern elegance of the British luxury brand. It opens with a vibrant burst of pink pepper, mandarin orange, and bergamot, creating an invigorating freshness that quickly transitions to a heart of cardamom, tea, and iris. This floral-spicy accord adds depth before settling into a warm base of white musk, vetiver, and cedar, offering a grounding finish that is both comforting and sophisticated.

How to wear it

Apply The Beat to pulse points and let it develop naturally over time. Its vibrant top notes are fleeting but impactful, so a second application can be useful later in the day if you want to maintain that initial freshness. It pairs well with light layering for an understated yet elegant presence.

Fig. 01 — The Beat, Burberry

05 · Acquire

Where to buy.

Try before you commit

Wear it for a week first

A decant costs a fraction of a bottle and tells you how it lasts on your skin.

Ready for a full bottle

Live prices aren't shown yet. Each link opens that seller's own search; we may earn a commission.

Scent Finder

Not sure it's you?

Five questions, about a minute, no account. You get a shortlist that fits how you actually wear fragrance.

Find your scent
Béatrice Piquet portrait
03 · The nose

Béatrice Piquet

A career built on apprenticeship and humility

Béatrice Piquet (1963–2010) was a French perfumer who joined International Flavors and Fragrances (IFF) at seventeen, rising from laboratory assistant to senior perfumer over a six-year apprenticeship under JP Mary and Alain Astori.

“I hope I never find it because it would suggest that everything is at an end.”

Béatrice Piquet · Fragrantica nose page bio (scraped into fragrantica_bio); echoed scentverdict.com
30fragrances
1963born
Frenchnationality

Co-created with Dominique Ropion and Olivier Polge

The The Beat line

4 fragrances, compared side by side

Designer Burberry

More from the house · United Kingdom

The BeatWood Jasmin
Try it layered

With BDK Parfums Wood Jasmin

Adds amber, balsamic and fruity; shares two accords.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.97/ 5 · 4,657 ratings

Respected, if divisive: loved by 28%, disliked or hated by 14%.

Love28%
Like54%
OK3%
Dislike14%
Hate0%
Loading reviews...