Eau de Parfum2024
New Look 2024
Francis KurkdjianThe nose · 234 fragrances · also made Rouge Trafalgar Esprit De Parfum (2024)Portrait →

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Dior  ·  Sold as unisex

New Look 2024

The crisp precision of a well-cut suit in a modern office, where the fresh aldehydic top notes blend with the warm richness of frankincense and amber.

3.26877 ratingsA polarising scent
Scent fingerprint
amberaldehydicfreshfresh spicysoapywarm spicy
New Look 2024Premium · $100–250
41%Similar accords, often for lessWhite Linen Oud Legacy · Estée LauderMid-range tier, $40–100 · shares aldehydes, frankincense and amber8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate43% say long lasting or eternal
Very weak5%
Weak8%
Moderate45%
Long lasting34%
Eternal9%
SillageModerate30% say strong or enormous
Intimate10%
Moderate60%
Strong24%
Enormous6%
Scent Profile

Composition & Character

Notes Pyramid

TopOpening

HeartThe Soul

BaseFoundation

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine16%
⚥
Unisex73%
♀
Feminine12%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2024, New Look 2024 by Dior is the creation of Francis Kurkdjian, Dior’s Perfume Creative Director. This fragrance embodies the bold and elegant spirit of Christian Dior's iconic Bar suit from 1947, which revolutionized fashion with its dramatic silhouette. New Look 2024 pushes traditional boundaries with a fresh, aldehydic top note that contrasts sharply against a warm amber base. The heart of frankincense adds an unexpected depth and complexity, creating a composition that is both daring and lasting.

How to wear it

One to two sprays is sufficient — the aldehydic top note fades quickly but leaves behind a lingering warmth from the amber base. It’s best suited for daytime wear when you want a fragrance that evolves subtly over time.

Fig. 01 — New Look 2024, Dior

05 · Acquire

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Francis Kurkdjian portrait
03 · The nose

Francis Kurkdjian

The composer of light

Francis Kurkdjian is among the most celebrated perfumers alive — a creative polymath whose work spans haute couture fragrance, contemporary art installations, and the founding of his own maison.

“It’s impossible to predict. Success doesn’t depend on you. It depends on the audience.”

Francis Kurkdjian · SLEEK, June 2026
234fragrances
1969born
Frenchnationality

Collection New Look 2024

Every edition of this fragrance in our catalog

Designer Dior

More from the house · founded 1947 · France

Similar accords, often for less

Love it, not the $100–250 price?

Matched by accords and notes. Sample first, then decide.

See all 8 matches
New Look 2024Tendre Poison Parfum
Try it layered

With Dior Tendre Poison Parfum

Adds citrus, powdery and woody; shares one accord.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.26/ 5 · 877 ratings

A polarising scent: loved by 33%, disliked or hated by 37%.

Love33%
Like19%
OK10%
Dislike14%
Hate23%
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