2018
New Look 1947
Also asEau de Parfum · 2024 →
François DemachyThe nose · 238 fragrances · also made Dior Homme Original (2021)Portrait →

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Dior  ·  Sold as unisex

New Look 1947

The moment when a woman steps into her favorite dress, where every petal and spice note blends seamlessly to create an aura of confidence and grace.

4.19422 ratingsWell loved by wearers
Scent fingerprintAll 10 accords ↓
white floralyellow floralambervanillasweettuberose
New Look 1947Premium · $100–250
52%Similar accords, often for lessLady Million Fabulous · RabanneMid-range tier, $40–100 · shares 5 of its 9 notes8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate40% say long lasting or eternal
Very weak5%
Weak14%
Moderate41%
Long lasting35%
Eternal5%
SillageModerate37% say strong or enormous
Intimate13%
Moderate50%
Strong26%
Enormous11%
Scent Profile

Composition & Character

Notes Pyramid

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine4%
⚥
Unisex27%
♀
Feminine69%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2018 by François Demachy, New Look 1947 by Dior captures the essence of Christian Dior’s iconic fashion aesthetic from 1947. This fragrance opens with pink pepper, adding a spicy kick to an otherwise floral composition. The heart is dominated by white and yellow florals like ylang-ylang, jasmine, gardenia, tuberose, and rose, creating a lush bouquet that feels both classic and modern. The base notes of benzoin and vanilla provide warmth and comfort, rounding out the composition with a sense of lasting elegance.

How to wear it

Apply this fragrance in light layers — the pink pepper top note is bright but fleeting. The floral heart will emerge within minutes, and the warm vanilla base will linger for hours. It's best suited for daytime wear when you want a scent that evolves gently throughout the day.

Fig. 01 — New Look 1947, Dior

05 · Acquire

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François Demachy portrait
03 · The nose

François Demachy

Dior's guardian of dreams

François Demachy is the in-house perfumer-creator at Christian Dior, a title that places him among the most influential noses in the world. Born in Cannes and raised in Grasse — the historic capital of perfumery — he carries the craft in his blood.

“Early on, I memorised a whole host of notes without even realising it. I could recognise moss and flowers. My nose educated itself.”

François Demachy · GRAZIA, April 2020
238fragrances
1949born
Frenchnationality

Collection New Look 1947

Every edition of this fragrance in our catalog

Designer Dior

More from the house · founded 1947 · France

New Look 1947La Bonita
Try it layered

With Fueguia 1833 La Bonita

Adds fruity, tropical and fresh; shares gardenia and vanilla.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.19/ 5 · 422 ratings

Well loved by wearers: loved by 8%, disliked or hated by 1%.

Love8%
Like7%
OK84%
Dislike1%
Hate0%
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