Eau de Parfum2017
Celebrate N.O.W.
Ursula WandelThe nose · 13 fragrances · also made Boss Intense Shimmer Edition (2004)Portrait →

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Escada  ·  Sold as feminine

Celebrate N.O.W.

The burst of a bottle of champagne at a lively party, where the air is filled with laughter and the sweet scent of celebration.

3.71792 ratingsRespected, if divisive
Scent fingerprintAll 9 accords ↓
vanillafloralwarm spicycinnamoncitrussweet
Celebrate N.O.W.Mid-range · $40–100
63%Similar accords, often for lessWarm Black · ZaraBudget tier, under $40 · all 3 of its listed notes are in this one8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate8% say long lasting or eternal
Very weak15%
Weak33%
Moderate43%
Long lasting4%
Eternal4%
SillageModerate16% say strong or enormous
Intimate40%
Moderate43%
Strong9%
Enormous7%
Scent Profile

Composition & Character

Notes Pyramid

TopOpening

HeartThe Soul

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine1%
⚥
Unisex2%
♀
Feminine97%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2017 by Escada, Celebrate N.O.W. is a vibrant Oriental Floral fragrance that captures the essence of joyful celebration. The top note of ginger introduces an invigorating freshness, while magnolia adds a delicate floral warmth to the heart. Vanilla and tonka bean create a rich, sweet base, complemented by cinnamon's warm spice. This composition balances brightness and depth, making it perfect for moments of pure joy.

How to wear it

Apply this fragrance in light sprays to capture its full range of notes. The ginger top note is bright but fleeting, so ensure you layer it with the warm vanilla base for longevity. It’s best suited for evening events where the mix of spicy warmth and floral sweetness can be fully appreciated.

Fig. 01 — Celebrate N.O.W., Escada

05 · Acquire

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Ursula Wandel portrait
03 · The nose

Ursula Wandel

From photography to Hugo Woman

Ursula Wandel discovered perfumery through curiosity and a background in chemistry, initially drawn to photography before enrolling at the Givaudan perfumery school in Geneva, where she spent her first year learning around 3,000 raw materials and her second imitating well-known perfumes like a painter studying the old masters.

13fragrances
Germannationality

Designer Escada

More from the house · Germany

Celebrate N.O.W.Ambre Royal
Try it layered

With Atkinsons Ambre Royal

Adds woody, aromatic and powdery; shares magnolia.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.71/ 5 · 792 ratings

Respected, if divisive: loved by 16%, disliked or hated by 14%.

Love16%
Like54%
OK15%
Dislike14%
Hate1%
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