OrangeOpens with
SunflowerHeart
HinokiDries down to
Jérôme EpinetteThe nose · 236 fragrances · also made Bal d'Afrique Absolu (2025)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Floral Street · Sold as unisex
London Poppy
A brisk walk through a city park — where the sun warms the air, and the scent of blooming flowers mingles with the sea breeze.
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London PoppyHow it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
TopOpening
HeartThe Soul
BaseFoundation
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Launched in 2017 by Floral Street, London Poppy is a composition that marries the freshness of citrus and marine notes with the warmth of white florals and woody undertones. Perfumer Jérôme Epinette crafted this fragrance to capture the essence of a vibrant cityscape, where sunflower and apricot blossom mingle with hints of sea air and hinoki. The result is a dynamic scent that feels both urban and natural, making it suitable for various occasions.
Apply London Poppy to pulse points in the morning for a fresh start. The marine and citrus top notes will brighten your day initially, while the white floral and woody base notes will provide warmth throughout the evening.
Fig. 01 — London Poppy, Floral Street
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Jérôme Epinette
The hand behind ByredoJérôme Epinette is a French perfumer born and raised in Burgundy who earned a Master's degree in Biochemistry before training at the Grasse Institute of Perfumery.
Designer Floral Street
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What people
are saying.
Respected, if divisive: loved by 17%, disliked or hated by 19%.