2025
Grow
Jean-Christophe HéraultThe nose · 64 fragrances · also made Valentino Uomo Born In Roma Coral Fantasy (2022)Portrait →

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French Avenue  ·  Sold as unisex

Grow

The quiet moment when the sun begins to set over an Arabian courtyard — ripe dates and saffron blend with the aroma of fresh jasmine, creating a cozy yet invigorating atmosphere.

4.1070 ratingsWarmly received so far
Scent fingerprintAll 8 accords ↓
sweetwoodyfruityvanillawarm spicyaromatic
GrowBudget · under $40

How it wears

From community votes · bars are each option's share
LongevityLong lasting87% say long lasting or eternal
Very weak3%
Weak3%
Moderate8%
Long lasting63%
Eternal24%
SillageStrong81% say strong or enormous
Intimate5%
Moderate14%
Strong68%
Enormous12%
Scent Profile

Composition & Character

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine46%
⚥
Unisex44%
♀
Feminine10%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Grow by French Avenue is a composition that seamlessly blends the sweetness of dates with the warm spiciness of saffron and timur. Perfumer Jean-Christophe Hérault crafted this Oriental Woody fragrance to evoke a sense of growth and warmth, from its fruity pear opening to its rich vanilla and woody base. The use of davana adds an aromatic freshness that cuts through the sweetness, while rose and jasmine bring floral depth to the mix. Launched in 2025, Grow is designed for both men and women, offering a balanced and enveloping scent experience.

How to wear it

Apply Grow in light layers. The aromatic freshness from davana fades within an hour, but the rich base notes like vanilla and sandalwood continue to develop over time. This fragrance is best suited for evenings or cooler weather when its warmth can be fully appreciated.

Fig. 01 — Grow, French Avenue

05 · Acquire

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Jean-Christophe Hérault portrait
03 · The nose

Jean-Christophe Hérault

A teenage bottle of Joop, and a mentor

Jean-Christophe Hérault is a senior perfumer at IFF based in Paris, whose interest in fragrance began as a teenager after receiving a bottle of Joop! Homme. He later met legendary perfumer Pierre Bourdon, who agreed to mentor him into the craft.

64fragrances
Frenchnationality

Designer French Avenue

More from the house · United Arab Emirates

GrowOrganza Indecence Eau de Toilette du Desert
Try it layered

With Givenchy Organza Indecence Eau de Toilette du Desert

Adds amber, citrus and musky; shares musk.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.10/ 5 · 70 ratings

Warmly received so far: loved by 56%, disliked or hated by 14%.

Love56%
Like19%
OK11%
Dislike9%
Hate6%
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