Damask RoseOpens withDamask RoseHeart
Tolu BalsamDries down to
Alberto MorillasThe nose · 479 fragrances · also made Valentino Uomo Intense 2021 (2021)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Gucci · Sold as unisex
A Reason To Love
The quiet moment when you step into a sunlit room filled with blooming flowers, where the scent of rose and spice intertwine in an unexpected harmony.
Full bottle: Premium tier, typically $100–250. Links open each seller's own page. We may earn a commission; it never changes the order.
A Reason To LovePremium · $100–250
41%Similar accords, often for lessFaith Bloom · Swiss ArabianBudget tier, under $40 · shares damask rose and peony8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
The story behind the bottle.
Launched in 2022 by Gucci, A Reason To Love is a fragrance crafted by Alberto Morillas. This composition opens with the bright freshness of Damask Rose and Peony, which create an immediate sense of floral vibrancy. The heart introduces a warm contrast with Cardamom, adding a spicy depth that cuts through the sweetness. As it settles, Agarwood (Oud) and Tolu Balsam emerge, grounding the scent in rich, woody warmth and powdery comfort.
Apply two sprays to your pulse points for the best effect. The fresh top notes are bright but dissipate within an hour, allowing the warm, woody base to take center stage. This fragrance reads better close to skin than across a room, so focus on areas where it can linger and develop.
Fig. 01 — A Reason To Love, Gucci
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
Live prices aren't shown yet. Each link opens that seller's own search; we may earn a commission.
Not sure it's you?
Five questions, about a minute, no account. You get a shortlist that fits how you actually wear fragrance.
Alberto Morillas
The invisible architectAlberto Morillas is one of the most prolific and celebrated perfumers of the modern era. Born in Seville and trained in Geneva at Firmenich, he possesses an extraordinary gift for constructing fragrances that feel simultaneously complex and effortless.
“Technique is important, but it's the perfumer's soul that makes the difference.”
Alberto Morillas · Mizensir journal ('Nose-to-nose with founder Alberto Morillas'), July 2025
Designer Gucci
More from the house · founded 1921 · Italy
You Might Also Like
Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the $100–250 price?
Matched by accords and notes. Sample first, then decide.
The originalA Reason To LoveGucci · Premium · $100–250Swiss Arabian · 2018Faith BloomShares Damask rose and Peonyunder $40★ 3.71 (17)
With Electimuss MCX
Adds woody, vanilla and violet; shares three accords.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Well loved by wearers: loved by 54%, disliked or hated by 7%.