Eau de Parfum2010
Gucci Guilty
Also asEau de Toilette · 2021 →
Aurélien GuichardThe nose · 162 fragrances · also made Intense Oud (2016)Portrait →

Will you like it? Mark a few fragrances you own or love and we'll tell you.

Gucci  ·  Sold as feminine

Gucci Guilty

The energy of a bustling city street at night, where vibrant scents mingle with the glow of neon lights and the hum of nightlife.

3.9010,018 ratingsRespected, if divisive
Scent fingerprintAll 10 accords ↓
floralsoft spicyfruitysweetpatchoulifresh
Gucci GuiltyPremium · $100–250
54%Similar accords, often for lessThe One Eau de Parfum Intense · Dolce&GabbanaMid-range tier, $40–100 · all 6 of its listed notes are in this one8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate29% say long lasting or eternal
Very weak7%
Weak14%
Moderate50%
Long lasting23%
Eternal7%
SillageModerate32% say strong or enormous
Intimate17%
Moderate51%
Strong22%
Enormous9%
Scent Profile

Composition & Character

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine1%
⚥
Unisex9%
♀
Feminine90%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2010 by Gucci, Guilty was created by perfumer Aurélien Guichard and quickly became a cultural touchstone of the early 2010s. The fragrance opens with a vibrant burst of pink pepper, mandarin orange, and bergamot, leading into a heart of lilac, peach, geranium, jasmine, and black currant that exudes a sweet and fruity charm. The base notes of patchouli, amber, white musk, and vanilla add warmth and depth, grounding the composition with an oriental floral character.

Gucci Guilty was launched with a high-profile campaign starring Chris Evans and Evan Rachel Wood, directed by Frank Miller, which debuted at the 2010 MTV Video Music Awards. This marketing push helped cement its status as a cult favorite, becoming synonymous with the fashion-forward aesthetics of that era.

How to wear it

Apply two sprays to ensure the bright top notes are noticeable. The fragrance has moderate longevity and sillage, so it's best enjoyed up close rather than filling an entire room. It pairs well with daytime or evening wear.

Fig. 01 — Gucci Guilty, Gucci

05 · Acquire

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Aurélien Guichard portrait
03 · The nose

Aurélien Guichard

Seven generations of Grasse perfumery

Aurélien Guichard is a senior perfumer at Takasago, born and raised in Grasse into a family business growing roses and jasmine for major perfumers, and following his father into perfumery via the Givaudan Perfumery School.

162fragrances
Frenchnationality

The Gucci Guilty line

29 fragrances, compared side by side

Designer Gucci

More from the house · founded 1921 · Italy

Gucci GuiltyShuhrah Elixir
Try it layered

With Rasasi Shuhrah Elixir

Adds powdery, woody and violet; shares amber and patchouli.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.90/ 5 · 10,018 ratings

Respected, if divisive: loved by 30%, disliked or hated by 17%.

Love30%
Like48%
OK5%
Dislike16%
Hate1%
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