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Gucci · Sold as unisex
Where My Heart Beats
The quiet confidence of stepping into an impeccably tailored suit — where crisp fabrics meet subtle musk, and every detail speaks to refined craftsmanship.
Full bottle: Premium tier, typically $100–250. Links open each seller's own page. We may earn a commission; it never changes the order.
Where My Heart BeatsPremium · $100–250
47%Similar accords, often for lessHeavenly Eau de Parfum · Victoria's SecretBudget tier, under $40 · shares peony and white musk8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
The story behind the bottle.
Where My Heart Beats by Gucci, crafted by Alberto Morillas and launched in 2023, is a composition that captures the essence of modern elegance while honoring the brand's Florentine heritage. The fragrance opens with the crisp freshness of Violet Leaves, which cuts through to reveal a delicate heart of Peony, balancing floral sweetness with an airy, green complexity. White Musk forms the base, grounding the scent in a warm and powdery embrace that feels both intimate and lasting.
Apply a light layer to pulse points; the ozonic freshness will dissipate within an hour, leaving the powdery warmth of White Musk to linger. This fragrance reads best in close proximity to skin rather than filling a room.
Fig. 01 — Where My Heart Beats, Gucci
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Alberto Morillas
The invisible architectAlberto Morillas is one of the most prolific and celebrated perfumers of the modern era. Born in Seville and trained in Geneva at Firmenich, he possesses an extraordinary gift for constructing fragrances that feel simultaneously complex and effortless.
“Technique is important, but it's the perfumer's soul that makes the difference.”
Alberto Morillas · Mizensir journal ('Nose-to-nose with founder Alberto Morillas'), July 2025
Designer Gucci
More from the house · founded 1921 · Italy
You Might Also Like
Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the $100–250 price?
Matched by accords and notes. Sample first, then decide.
The originalWhere My Heart BeatsGucci · Premium · $100–250
Victoria's Secret · 2014Heavenly Eau de ParfumShares Peony and White muskunder $40★ 4.07 (669)49%Match
Victoria's Secret · 2013Dream Angels Heavenly Eau de ParfumShares Peony and White muskunder $40★ 4.11 (132)47%Match
Cacharel · 2000Noa GoldShares Peony and White musk$40–100★ 4.07 (81)54%Match
Swiss Arabian · 2018Faith BloomShares Peony and White muskunder $40★ 3.71 (17)

With Gucci Gucci Envy Eau de Parfum
Adds woody, white floral and green; shares four accords.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Respected, if divisive: loved by 39%, disliked or hated by 14%.























