2023
Where My Heart Beats
Alberto MorillasThe nose · 479 fragrances · also made Valentino Uomo Intense 2021 (2021)Portrait →

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Gucci  ·  Sold as unisex

Where My Heart Beats

The quiet confidence of stepping into an impeccably tailored suit — where crisp fabrics meet subtle musk, and every detail speaks to refined craftsmanship.

3.89130 ratingsRespected, if divisive
Scent fingerprintAll 7 accords ↓
floralfreshmuskyroseozonicaquatic
Where My Heart BeatsPremium · $100–250
47%Similar accords, often for lessHeavenly Eau de Parfum · Victoria's SecretBudget tier, under $40 · shares peony and white musk8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate26% say long lasting or eternal
Very weak0%
Weak21%
Moderate53%
Long lasting26%
Eternal0%
SillageModerate23% say strong or enormous
Intimate17%
Moderate60%
Strong20%
Enormous3%
Scent Profile

Composition & Character

Notes Pyramid

TopOpening

HeartThe Soul

BaseFoundation

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine4%
⚥
Unisex23%
♀
Feminine73%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Where My Heart Beats by Gucci, crafted by Alberto Morillas and launched in 2023, is a composition that captures the essence of modern elegance while honoring the brand's Florentine heritage. The fragrance opens with the crisp freshness of Violet Leaves, which cuts through to reveal a delicate heart of Peony, balancing floral sweetness with an airy, green complexity. White Musk forms the base, grounding the scent in a warm and powdery embrace that feels both intimate and lasting.

How to wear it

Apply a light layer to pulse points; the ozonic freshness will dissipate within an hour, leaving the powdery warmth of White Musk to linger. This fragrance reads best in close proximity to skin rather than filling a room.

Fig. 01 — Where My Heart Beats, Gucci

05 · Acquire

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Alberto Morillas portrait
03 · The nose

Alberto Morillas

The invisible architect

Alberto Morillas is one of the most prolific and celebrated perfumers of the modern era. Born in Seville and trained in Geneva at Firmenich, he possesses an extraordinary gift for constructing fragrances that feel simultaneously complex and effortless.

“Technique is important, but it's the perfumer's soul that makes the difference.”

Alberto Morillas · Mizensir journal ('Nose-to-nose with founder Alberto Morillas'), July 2025
479fragrances
1950born
Swissnationality

Designer Gucci

More from the house · founded 1921 · Italy

Where My Heart BeatsGucci Envy Eau de Parfum
Try it layered

With Gucci Gucci Envy Eau de Parfum

Adds woody, white floral and green; shares four accords.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.89/ 5 · 130 ratings

Respected, if divisive: loved by 39%, disliked or hated by 14%.

Love39%
Like29%
OK18%
Dislike9%
Hate5%
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