Black PepperOpens with
Palisander RosewoodHeart
LeatherDries down to
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Jimmy Choo · Sold as masculine
Urban Hero
The hum of a bustling street at dusk, where the scent of freshly cut flowers mixes with the lingering aroma of leather and asphalt.
Full bottle: Mid-range tier, typically $40–100. Links open each seller's own page. We may earn a commission; it never changes the order.
Urban HeroMid-range · $40–100
53%Similar accords, often for lessAromatic Future · ZaraBudget tier, under $40 · shares black pepper, vetiver and ambergris8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
TopOpening
HeartThe Soul
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Urban Hero by Jimmy Choo, launched in 2019 and crafted by perfumers Antoine Maisondieu and Marion Costero, is an ode to the modern urban landscape. The composition opens with a fresh spicy kick from black pepper and finger lime before transitioning into a heart of palisander rosewood and vetiver. Leather and ambergris anchor the base, creating a scent that feels both grounded and edgy. This fragrance encapsulates the vibrant energy of city life, blending crisp freshness with warm, animalic undertones.
Apply one or two sprays to pulse points for a balanced wear. The fresh spicy notes fade within an hour, so layering can enhance its longevity. This fragrance reads best close to skin rather than projecting across a room.
Fig. 01 — Urban Hero, Jimmy Choo
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Antoine Maisondieu
Naturals with a modern conscienceAntoine Maisondieu is a Senior Perfumer at Givaudan, trained at the perfumery school at Roure.
Co-created with Marion Costero
The Urban Hero line
2 fragrances, compared side by side
Designer Jimmy Choo
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Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the price?
Matched by accords and notes. Sample first, then decide.
The originalUrban HeroJimmy Choo · Mid-range · $40–100Zara · 2016Aromatic FutureShares Black pepper, Vetiver and Ambergrisunder $40★ 4.08 (180)45%Match
Rasasi · 2022FameShares Vetiver, Leather and Ambergrisunder $40★ 4.00 (3)
With Jimmy Choo Vanilla Love
Adds vanilla, sweet and powdery; shares black pepper.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Respected, if divisive: loved by 20%, disliked or hated by 17%.