GrapefruitOpens with
Fig TreeHeart
Virginia CedarDries down to
Sophie LabbéThe nose · 102 fragrances · also made Valentino Uomo Intense (2016)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Kenzo · Sold as unisex
10 10 AM in Sicilia
The quiet bustle of an Italian morning market, where the air is filled with ripe fruits and blooming flowers.
Full bottle: Mid-range tier, typically $40–100. Links open each seller's own page. We may earn a commission; it never changes the order.
10 10 AM in SiciliaMid-range · $40–100
52%Similar accords, often for lessVetiver Pamplemousse · ZaraBudget tier, under $40 · all 3 of its listed notes are in this one8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
TopOpening
BaseFoundation
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Launched in 2011 by Sophie Labbé, 10:10 AM in Sicilia captures the essence of a sun-drenched morning on the Italian island. The fragrance opens with bright citrus notes from grapefruit and bergamot, which give way to the lush greenness of fig tree and the floral softness of freesia and peony. A woody base of Virginia cedar and vetiver adds depth and warmth, creating an olfactory narrative that moves seamlessly from dawn’s freshness to midday comfort.
This composition is a proof of Kenzo's blend of Japanese design sensibilities with a global aesthetic, perfectly encapsulating the vibrant yet serene energy of Sicilia.
This fragrance benefits from a light application in the morning to allow its fresh citrus notes to shine. The base notes develop gradually over several hours, so reapply lightly if you want to maintain that initial freshness throughout the day.
Fig. 01 — 10 10 AM in Sicilia, Kenzo
Where to buy.
Wear it for a week first
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Sophie Labbé
Two decades at IFF, now principal at FirmenichSophie Labbé grew up between Paris and the French countryside, exposed early to a wide range of scents from city life to coastal breezes.
Designer Kenzo
More from the house · France
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Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the price?
Matched by accords and notes. Sample first, then decide.
The original10 10 AM in SiciliaKenzo · Mid-range · $40–100Zara · 2019Vetiver PamplemousseAll 3 of its listed notes are in this oneunder $40★ 4.19 (1,852)52%Match
Zara · 2020Navy BlackAll 3 of its listed notes are in this oneunder $40★ 3.84 (497)
With Kenzo Air Intense
Adds anis, musky and soft spicy; shares bergamot and vetiver.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Well loved by wearers: loved by 28%, disliked or hated by 9%.