Eau de Parfum2018
Le Jour se Lève
Jacques Cavallier-BelletrudThe nose · 228 fragrances · also made Opium Pour Homme Eau de Parfum (1995)Portrait →

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Louis Vuitton  ·  Sold as feminine

Le Jour se Lève

The instant you walk into a room filled with fresh flowers and the scent of just-cut citrus, where every breath feels like a new beginning.

4.17578 ratingsWell loved by wearers
Scent fingerprintAll 8 accords ↓
citrusfloralwhite floralgreenfruityfresh
Le Jour se LèveLuxury · $250+
46%Similar accords, often for lessAnge Ou Demon Le Secret (2014) · GivenchyPremium tier, $100–250 · shares 6 of its 15 notes8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate25% say long lasting or eternal
Very weak7%
Weak19%
Moderate49%
Long lasting20%
Eternal5%
SillageModerate25% say strong or enormous
Intimate22%
Moderate53%
Strong17%
Enormous8%
Scent Profile

Composition & Character

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine4%
⚥
Unisex31%
♀
Feminine66%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Le Jour se Lève by Louis Vuitton, launched in 2018 and crafted by Jacques Cavallier Belletrud, opens with the brightness of citrus — grapefruit, mandarin orange, and bergamot — that cuts through with a crisp freshness. The composition then evolves into a warm embrace of floral and green notes, where jasmine sambac and lily-of-the-valley mingle with osmanthus and magnolia. This fragrance is designed to capture the essence of morning's renewal, blending the zesty vibrancy of citrus with the lushness of flowers.

How to wear it

Apply this fragrance in light sprays to let the top notes shine before giving way to the floral heart. It blooms best close to skin, so a few targeted applications on pulse points can make it last longer throughout the day.

Fig. 01 — Le Jour se Lève, Louis Vuitton

05 · Acquire

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Jacques Cavallier-Belletrud portrait
03 · The nose

Jacques Cavallier-Belletrud

Louis Vuitton's master perfumer

Jacques Cavallier Belletrud is the master perfumer at Louis Vuitton and one of the most accomplished noses in the industry.

“It was like a game, but it helped me, step by step, learn the language of perfume.”

Jacques Cavallier-Belletrud · Thames & Hudson / Sharp Magazine profiles
228fragrances
1962born
Frenchnationality

Designer Louis Vuitton

More from the house

Le Jour se LèveLV x TM Spell On You V.2
Try it layered

With Louis Vuitton LV x TM Spell On You V.2

Adds powdery, violet and iris; shares green notes and rose and 1 more note.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.17/ 5 · 578 ratings

Well loved by wearers: loved by 44%, disliked or hated by 7%.

Love44%
Like37%
OK12%
Dislike6%
Hate1%
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