Eau de Parfum2021
On The Beach
Jacques Cavallier-BelletrudThe nose · 228 fragrances · also made Opium Pour Homme Eau de Parfum (1995)Portrait →

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Louis Vuitton  ·  Sold as unisex

On The Beach

The moment when the sun hits your skin on a beach, and the salty air carries whispers of earthy herbs.

4.191,180 ratingsWell loved by wearers
Scent fingerprint
aromaticfresh spicycitruswoodygreen
On The BeachLuxury · $250+
41%Similar accords, often for lessAcqua di Sicilia · Santa Maria NovellaPremium tier, $100–250 · shares neroli, rosemary and cypress8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate38% say long lasting or eternal
Very weak5%
Weak11%
Moderate46%
Long lasting31%
Eternal8%
SillageModerate34% say strong or enormous
Intimate12%
Moderate54%
Strong29%
Enormous5%
Scent Profile

Composition & Character

Notes Pyramid

TopOpening

BaseFoundation

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine36%
⚥
Unisex52%
♀
Feminine12%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

On The Beach by Louis Vuitton was launched in 2021 and is a creation of the renowned perfumer Jacques Cavallier Belletrud. This fragrance opens with a burst of yuzu and neroli, bringing an invigorating freshness that feels like stepping onto a sun-warmed beach after a long journey. The heart notes of rosemary and thyme add a subtle spiciness, reminiscent of the coastal breeze carrying hints of earthy herbs. As it settles, sand and cloves introduce a woody warmth, grounding the composition with an earthy sensuality.

How to wear it

Apply this fragrance in light layers to let its citrus top notes shine through. The yuzu and neroli will fade within an hour, but the woody base notes will linger close to the skin for hours. Best worn during the day or early evening when the warmth of the sun still lingers.

Fig. 01 — On The Beach, Louis Vuitton

05 · Acquire

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Jacques Cavallier-Belletrud portrait
03 · The nose

Jacques Cavallier-Belletrud

Louis Vuitton's master perfumer

Jacques Cavallier Belletrud is the master perfumer at Louis Vuitton and one of the most accomplished noses in the industry.

“It was like a game, but it helped me, step by step, learn the language of perfume.”

Jacques Cavallier-Belletrud · Thames & Hudson / Sharp Magazine profiles
228fragrances
1962born
Frenchnationality

Designer Louis Vuitton

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Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.19/ 5 · 1,180 ratings

Well loved by wearers: loved by 50%, disliked or hated by 8%.

Love50%
Like29%
OK14%
Dislike6%
Hate2%
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