2012
Alba di Seoul
Fabrizio MorgenniThe nose · 11 fragrances · also made Cala Rossa (2014)Portrait →

Will you like it? Mark a few fragrances you own or love and we'll tell you.

Santa Maria Novella  ·  Sold as unisex

Alba di Seoul

A walk through a misty forest at dawn, where the air is crisp with pine and the earthy warmth of wood lingers beneath.

4.00213 ratingsWell loved by wearers
Scent fingerprint
woodygreenaromaticwarm spicyamberconifer
Alba di SeoulPremium · $100–250
57%Similar accords, often for lessOlmsted & Vaux · PhlurMid-range tier, $40–100 · all 2 of its listed notes are in this one8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate20% say long lasting or eternal
Very weak5%
Weak14%
Moderate60%
Long lasting16%
Eternal4%
SillageModerate17% say strong or enormous
Intimate20%
Moderate62%
Strong10%
Enormous7%
Scent Profile

Composition & Character

Notes Pyramid

TopOpening

HeartThe Soul

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine42%
⚥
Unisex53%
♀
Feminine5%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2012 by Santa Maria Novella, Alba di Seoul is a creation that blends the brand's traditional Italian elegance with the invigorating freshness of pine and green notes. Perfumer Fabrizio Morgenni crafted this unisex fragrance, opening it with vibrant green accords before leading into the fresh, crisp scent of pine tree. The woody and oriental base notes provide warmth and depth, creating a harmonious balance between nature's vitality and comforting richness.

How to wear it

Apply this fragrance sparingly — the green and pine top notes are bright but fleeting. Allow it to settle on your skin for a few minutes before heading out, as the woody base will emerge gradually, providing a comforting warmth throughout the day.

Fig. 01 — Alba di Seoul, Santa Maria Novella

05 · Acquire

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03 · The nose

Fabrizio Morgenni

Fabrizio Morgenni has created fragrances for the historic Florentine house Officina Profumo-Farmaceutica di Santa Maria Novella since 2005, including Città di Kyoto Eau de Cologne and Tabacco Toscano.

11fragrances

Designer Santa Maria Novella

More from the house · Italy

Alba di SeoulAcqua di Sicilia
Try it layered

With Santa Maria Novella Acqua di Sicilia

Adds citrus and fresh spicy; shares three accords.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.00/ 5 · 213 ratings

Well loved by wearers: loved by 37%, disliked or hated by 10%.

Love37%
Like39%
OK14%
Dislike8%
Hate2%
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