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WIDIAN · Sold as unisex
London
The city at dusk — a mix of crisp evening air, warm leather upholstery, and the lingering scent of street food from earlier in the day.
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LondonHow it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
TopOpening
HeartThe Soul
The story behind the bottle.
Launched in 2018, WIDIAN's London is a multifaceted unisex fragrance that marries the rugged warmth of leather with delicate florals and fruity accents. The composition opens with raspberry and lily-of-the-valley, creating an unexpected sweetness that contrasts sharply with the earthy undertones of cypress and oud. As it evolves, vanilla and violet add a powdery depth, while musk and amber anchor the scent in a subtle animalic warmth.
Apply London with two sprays to ensure the initial fruity notes balance well against the deeper base. It blooms best close to skin, so layer it under a jacket for a more intimate wear. Avoid wearing it on very humid days as the warmth of the fragrance can be overpowering.
Fig. 01 — London, WIDIAN
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Designer WIDIAN
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What people
are saying.
A community favourite: loved by 59%, disliked or hated by 8%.































