Eau de Parfum2020
This is Us!
Mathilde BijaouiThe nose · 73 fragrances · also made Gris Charnel Extrait (2022)Portrait →

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Zadig & Voltaire  ·  Sold as unisex

This is Us!

The warmth of a well-loved jacket, where the familiar scents of patchouli and musk mingle with the comforting notes of vanilla.

3.751,148 ratingsRespected, if divisive
Scent fingerprintAll 8 accords ↓
woodyvanillapowderymuskywarm spicybalsamic
This is Us!Mid-range · $40–100
77%Similar accords, often for lessNaeem · Al Haramain PerfumesBudget tier, under $40 · all 3 of its listed notes are in this one8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate36% say long lasting or eternal
Very weak3%
Weak12%
Moderate50%
Long lasting30%
Eternal6%
SillageModerate20% say strong or enormous
Intimate18%
Moderate62%
Strong17%
Enormous3%
Scent Profile

Composition & Character

Notes Pyramid

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine6%
⚥
Unisex50%
♀
Feminine44%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2020 by Zadig & Voltaire, This is Us! was crafted by perfumer Mathilde Bijaoui to embody the warmth and comfort of a familiar embrace. The fragrance opens with a warm spicy accord that cuts through the sweetness of vanilla and balsamic notes, creating an inviting atmosphere. As it settles into the powdery and musky base, patchouli adds depth and complexity, making This is Us! a richly layered scent that feels both comforting and sophisticated.

How to wear it

Apply This is Us! sparingly — it blooms slowly on the skin over time. The powdery base lingers for hours, so two sprays are usually enough to create a lasting impression. It pairs well with autumn evenings but can be worn year-round.

Fig. 01 — This is Us!, Zadig & Voltaire

05 · Acquire

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Mathilde Bijaoui portrait
03 · The nose

Mathilde Bijaoui

Joyful complexity

Mathilde Bijaoui is a perfumer at IFF whose vibrant, joyful compositions have earned her a place among the most respected creators of her generation.

73fragrances
Frenchnationality

The This is Us! line

2 fragrances, compared side by side

Designer Zadig & Voltaire

More from the house · France

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Try it layered

With Zadig & Voltaire This Is Him! Burning Love

Adds citrus, amber and rum; shares four accords.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.75/ 5 · 1,148 ratings

Respected, if divisive: loved by 29%, disliked or hated by 17%.

Love29%
Like38%
OK16%
Dislike14%
Hate3%
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