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Zara · Sold as unisex
Jo's Rhubarb
The first sip of a tart rhubarb smoothie on a bright morning, where the initial zest transitions into a comforting warmth.
Full bottle: Budget tier, typically under $40. Links open each seller's own page. We may earn a commission; it never changes the order.
Jo's RhubarbBudget · under $40How it wears
From community votes · bars are each option's shareComposition & Character
The story behind the bottle.
Launched in 2020 by Zara and crafted by the renowned perfumer Jo Malone, Jo's Rhubarb is a unisex Eau de Parfum that marries bright citrus and green accords with earthy and woody notes. The fragrance opens with a burst of freshness from rhubarb, balanced by aromatic herbs and citruses, creating an invigorating top note. This vibrancy gradually gives way to a heart filled with soft florals and spicy nuances, before settling into a warm base of woods and subtle sweetness. Jo's Rhubarb is a dynamic composition that captures the essence of a fresh, crisp day.
Apply Jo's Rhubarb lightly to pulse points — it blooms best close to skin and can be overpowering in large amounts. The citrus-green top notes are most prominent for the first hour before giving way to its woody base, making it ideal for daytime wear.
Fig. 01 — Jo's Rhubarb, Zara
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Jo Malone
The art of scent layeringJo Malone is a self-taught perfumer and entrepreneur who fundamentally changed how people think about wearing fragrance.
“I don't have a single qualification.”
Jo Malone · Management Today; Jo Malone: My Story (2016)
Designer Zara
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Well loved by wearers: loved by 43%, disliked or hated by 9%.