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Zara · Sold as feminine
Serrano 23 Madrid
The vibrant energy of Madrid's bustling streets, where the scent of citrus mingles with the warmth of earthy aromas in a city that never sleeps.
Full bottle: Budget tier, typically under $40. Links open each seller's own page. We may earn a commission; it never changes the order.
Serrano 23 MadridBudget · under $40How it wears
From community votes · bars are each option's shareComposition & Character
The story behind the bottle.
Launched in 2014, Serrano 23 Madrid by Zara is a floral fragrance that captures the essence of Spanish elegance. The composition opens with bright citrus and aromatic notes, creating an invigorating freshness. As it evolves, soft white florals emerge, blending seamlessly into a warm woody base with earthy undertones and musky accents. This fragrance is neither too bold nor too understated, striking a perfect balance between modernity and classic refinement.
Apply this fragrance to pulse points for maximum impact. The citrus and aromatic top notes are bright but fleeting, so make sure to layer it for a lasting impression. It's best worn during cooler hours when the woody and musky base can truly shine.
Fig. 01 — Serrano 23 Madrid, Zara
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Designer Zara
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What people
are saying.
Respected, if divisive: loved by 7%, disliked or hated by 7%.