2023
East
Olivier CrespThe nose · 273 fragrances · also made Gentleman Eau de Parfum Reserve Privee (2022)Portrait →

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Akro  ·  Sold as unisex

East

The hiss of an espresso machine two seconds before the cup arrives, but with a twist of oud and leather that transports you to the markets of Dubai.

3.61480 ratingsRespected, if divisive
Scent fingerprintAll 9 accords ↓
oudleatherfruityambersweetanimalic
EastMid-range · $40–100

How it wears

From community votes · bars are each option's share
LongevityLong lasting64% say long lasting or eternal
Very weak3%
Weak4%
Moderate29%
Long lasting48%
Eternal16%
SillageStrong60% say strong or enormous
Intimate5%
Moderate35%
Strong49%
Enormous11%
Scent Profile

Composition & Character

Notes Pyramid

TopOpening

BaseFoundation

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine43%
⚥
Unisex50%
♀
Feminine7%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2023 by Akro, East is a fragrance created by Olivier Cresp as an ode to the United Arab Emirates. The composition opens with raspberry, bringing a bright and fruity freshness that quickly gives way to the rich and mysterious woody notes of oud. Leather adds depth and warmth, while ambroxan in the base provides a smoky, musky finish that grounds the scent. East is designed to evoke the vibrant street markets of Dubai and the welcoming homes across the Emirates.

How to wear it

Apply East sparingly; the raspberry top note is fleeting but impactful. The base notes of oud and ambroxan take about half an hour to fully settle on the skin, so give it time before reapplying. This fragrance reads best close to the skin rather than filling a room.

Fig. 01 — East, Akro

05 · Acquire

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Olivier Cresp portrait
03 · The nose

Olivier Cresp

The fragrance architect

Olivier Cresp is a master perfumer at Firmenich and one of the most accomplished creators in the modern fragrance industry.

“I consider my style a minimalist one, because I am used to expressing figurative ideas through short formulas.”

Olivier Cresp · fragroom, August 2018
273fragrances
1955born
Frenchnationality

Designer Akro

More from the house · founded 2018 · France

EastIkonik Absolu pour Femme
Try it layered

With Karl Lagerfeld Ikonik Absolu pour Femme

Adds cherry, floral and fresh; shares three accords.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.61/ 5 · 480 ratings

Respected, if divisive: loved by 32%, disliked or hated by 22%.

Love32%
Like28%
OK18%
Dislike14%
Hate8%
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