Eau de Parfum2007
Armani Attitude

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Giorgio Armani  ·  Sold as masculine

Armani Attitude

The quiet focus of an office desk where the sharp aroma of coffee blends with the earthy richness of wood — a space that feels both professional and intimate.

4.381,699 ratingsA community favourite
Scent fingerprintAll 10 accords ↓
warm spicywoodyamberpatchoulicoffeearomatic
Armani AttitudePremium · $100–250
47%Similar accords, often for lessAnsaam Silver · Lattafa PerfumesBudget tier, under $40 · shares 4 of its 7 notes8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate34% say long lasting or eternal
Very weak4%
Weak9%
Moderate53%
Long lasting27%
Eternal6%
SillageModerate34% say strong or enormous
Intimate14%
Moderate51%
Strong24%
Enormous10%
Scent Profile

Composition & Character

Notes Pyramid

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine95%
⚥
Unisex3%
♀
Feminine2%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2007 by Giorgio Armani, Armani Attitude is a warm and spicy Oriental Fougere fragrance co-created by perfumers Alberto Morillas, Annick Menardo, and Olivier Cresp. The composition opens with the bright zest of Sicilian lemon and lavender, giving way to the aromatic warmth of cardamom and coffee. This contrast between freshness and spiciness is balanced by a woody base that includes patchouli and Chinese cedar, anchored further by opoponax and amber for a rich, enveloping finish.

How to wear it

Armani Attitude projects well due to its strong base notes, so one or two sprays are enough. It blooms gradually over time, making it ideal for daytime wear when you want a scent that evolves throughout the day.

Fig. 01 — Armani Attitude, Giorgio Armani

05 · Acquire

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Alberto Morillas portrait
03 · The nose

Alberto Morillas

The invisible architect

Alberto Morillas is one of the most prolific and celebrated perfumers of the modern era. Born in Seville and trained in Geneva at Firmenich, he possesses an extraordinary gift for constructing fragrances that feel simultaneously complex and effortless.

“Technique is important, but it's the perfumer's soul that makes the difference.”

Alberto Morillas · Mizensir journal ('Nose-to-nose with founder Alberto Morillas'), July 2025
479fragrances
1950born
Swissnationality

Co-created with Annick Menardo and Olivier Cresp

Designer Giorgio Armani

More from the house · founded 1975 · Italy

Armani AttitudeEmporio Armani Stronger With You Intensely
Try it layered

With Giorgio Armani Emporio Armani Stronger With You Intensely

Adds vanilla, sweet and cinnamon; shares lavender and amber.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.38/ 5 · 1,699 ratings

A community favourite: loved by 54%, disliked or hated by 7%.

Love54%
Like37%
OK2%
Dislike7%
Hate0%
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