Mathilde LaurentThe nose · 91 fragrances · also made Oud Ambre (2020)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Cartier · Sold as unisex
L Heure Vertueuse III
The freshness of a crisp morning walk, where the scent of lavender and fresh spices create a sense of invigoration and clarity.
Full bottle: Premium tier, typically $100–250. Links open each seller's own page. We may earn a commission; it never changes the order.
L Heure Vertueuse IIIPremium · $100–250
43%Similar accords, often for lessAzzaro Pour Homme Cologne Intense · AzzaroMid-range tier, $40–100 · shares mastic or lentisque and lavender8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
The story behind the bottle.
L'Heure Vertueuse III by Cartier was launched in 2012 and is the creation of perfumer Mathilde Laurent. This fragrance opens with a bright citrus-aromatic accord that feels crisp and refreshing, leading into a heart of lavender and fresh spices that add depth and warmth. The composition settles into woody base notes that provide a grounding finish. It embodies the brand's attention to detail and modern sophistication while maintaining an understated elegance.
L'Heure Vertueuse III has a bright opening that fades within an hour, so a slightly heavier application at first will ensure you capture its full character. The woody base notes develop over time, making it ideal for daytime wear when the scent evolves naturally with your skin.
Fig. 01 — L Heure Vertueuse III, Cartier
Where to buy.
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Mathilde Laurent
The molecule as materialMathilde Laurent grew up among artists in Paris's Montparnasse before studying chemistry and physics and entering ISIPCA.
Designer Cartier
More from the house · France
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Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the $100–250 price?
Matched by accords and notes. Sample first, then decide.
The originalL Heure Vertueuse IIICartier · Premium · $100–250Azzaro · 2021Azzaro Pour Homme Cologne IntenseShares Mastic or lentisque and Lavender$40–100★ 4.08 (302)48%Match
ZaraDNWRShares Lavender and Rosemaryunder $40★ 3.87 (23)
With Memo Paris Moroccan Leather
Adds green, leather and iris; shares three accords.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Well loved by wearers: loved by 39%, disliked or hated by 17%.