2010
La Collection Couturier Parfumeur New Look 1947
François DemachyThe nose · 238 fragrances · also made Dior Homme Original (2021)Portrait →

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Dior  ·  Sold as feminine

La Collection Couturier Parfumeur New Look 1947

The crisp, composed confidence of stepping into a perfectly tailored dress, where each note whispers the essence of refined femininity and enduring style.

4.28478 ratingsWell loved by wearers
Scent fingerprintAll 10 accords ↓
white floralvanillafloralyellow floralroseamber
La Collection Couturier Parfumeur New Look 1947Premium · $100–250
51%Similar accords, often for lessClassique Summer 2011 · Jean Paul GaultierMid-range tier, $40–100 · shares 4 of its 6 notes8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate40% say long lasting or eternal
Very weak7%
Weak13%
Moderate40%
Long lasting33%
Eternal8%
SillageModerate49% say strong or enormous
Intimate20%
Moderate31%
Strong28%
Enormous21%
Scent Profile

Composition & Character

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine0%
⚥
Unisex23%
♀
Feminine77%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2010, La Collection Couturier Parfumeur New Look 1947 by Dior is a luxurious oriental floral fragrance crafted by François Demachy. This composition centers around the iconic white florals of tuberose and jasmine, which are complemented by rose and iris for a rich, layered effect. The warmth of vanilla and amber adds depth, creating an elegant balance that feels both lasting and modern.

How to wear it

This parfum has moderate longevity and sillage, so apply it lightly to pulse points. It blooms over an hour, so let it settle before heading out for optimal effect.

Fig. 01 — La Collection Couturier Parfumeur New Look 1947, Dior

05 · Acquire

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François Demachy portrait
03 · The nose

François Demachy

Dior's guardian of dreams

François Demachy is the in-house perfumer-creator at Christian Dior, a title that places him among the most influential noses in the world. Born in Cannes and raised in Grasse — the historic capital of perfumery — he carries the craft in his blood.

“Early on, I memorised a whole host of notes without even realising it. I could recognise moss and flowers. My nose educated itself.”

François Demachy · GRAZIA, April 2020
238fragrances
1949born
Frenchnationality

Designer Dior

More from the house · founded 1947 · France

Similar accords, often for less

Love it, not the $100–250 price?

Matched by accords and notes. Sample first, then decide.

See all 8 matches
La Collection Couturier Parfumeur New Look 1947Holy Musk
Try it layered

With Montale Holy Musk

Adds musky, violet and animalic; shares four accords.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.28/ 5 · 478 ratings

Well loved by wearers: loved by 10%, disliked or hated by 2%.

Love10%
Like8%
OK81%
Dislike2%
Hate0%
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