2025
DKNY 24/7 Electric
Laurent Le GuernecThe nose · 78 fragrances · also made Euphoria Amber Gold Men (2018)Portrait →

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Donna Karan  ·  Sold as feminine

DKNY 24/7 Electric

The hum of an urban cafe at midday, where the scent of fresh fruit mingles with soft florals and warm spices, creating a sense of vibrant yet comfortable energy.

2.9735 ratingsStill under the radar
Scent fingerprintAll 10 accords ↓
citruswhite floraltropicalfruitysweetamber
DKNY 24/7 ElectricMid-range · $40–100
50%Similar accords, often for lessAmber Oud Future Dubai · Al Haramain PerfumesBudget tier, under $40 · shares 6 of its 10 notes8 matches →

How it wears

From community votes · bars are each option's share
LongevityVery weak4% say long lasting or eternal
Very weak52%
Weak9%
Moderate35%
Long lasting4%
Eternal0%
SillageIntimate
Intimate61%
Moderate39%
Strong0%
Enormous0%
Scent Profile

Composition & Character

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine21%
⚥
Unisex0%
♀
Feminine79%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2025 by Donna Karan, DKNY 24/7 Electric is a vibrant Oriental Floral fragrance that captures the essence of modern femininity. Perfumer Laurent Le Guernec has created a composition that opens with bright citrus and tropical notes like mandarin and mango, leading to a heart of white florals such as gardenia and jasmine, which adds a touch of elegance. The base of amber, vanilla, and warm spices creates a cozy warmth that lingers on the skin, making this fragrance perfect for those who crave a balance between freshness and comfort.

How to wear it

Apply one to two sprays directly onto your pulse points. The citrus top notes are bright but fade within an hour, so allow time for the white floral heart and warm base notes to develop fully on the skin. This fragrance is best suited for daytime wear when its fresh and cozy qualities can shine through.

Fig. 01 — DKNY 24/7 Electric, Donna Karan

05 · Acquire

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Laurent Le Guernec portrait
03 · The nose

Laurent Le Guernec

The master of floral notes

Laurent Le Guernec is a Paris-born perfumer, born in January 1967 and raised partly in Grasse, who studied chemistry at the University of Paris before training at ISIPCA.

78fragrances
1967born
Frenchnationality

The DKNY 24/7 line

3 fragrances, compared side by side

Designer Donna Karan

More from the house · United States

Similar accords, often for less

Love it, not the price?

Matched by accords and notes. Sample first, then decide.

See all 8 matches
DKNY 24/7 Electric601 vetiver, cedar, bergamot
Try it layered

With Bon Parfumeur 601 vetiver, cedar, bergamot

Adds woody, aromatic and fresh spicy; shares bergamot and sandalwood.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

2.97/ 5 · 35 ratings

Still under the radar: loved by 23%, disliked or hated by 46%.

Love23%
Like17%
OK14%
Dislike26%
Hate20%
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