2025
DKNY 24/7 Rush
Jérôme EpinetteThe nose · 236 fragrances · also made Bal d'Afrique Absolu (2025)Portrait →

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Donna Karan  ·  Sold as feminine

DKNY 24/7 Rush

The quiet intensity of a city street just before rush hour, where the air is alive with anticipation and the scent of warm spices mingles with soft florals.

2.339 ratingsStill under the radar
Scent fingerprintAll 8 accords ↓
amberwoodywarm spicyrosesmokybalsamic
DKNY 24/7 RushMid-range · $40–100
63%Similar accords, often for lessTender Amber Intense · ZaraBudget tier, under $40 · shares 4 of its 6 notes8 matches →

How it wears

From community votes · bars are each option's share
LongevityVery weak37% say long lasting or eternal
Very weak63%
Weak0%
Moderate0%
Long lasting37%
Eternal0%
SillageIntimate25% say strong or enormous
Intimate63%
Moderate13%
Strong25%
Enormous0%
Scent Profile

Composition & Character

Notes Pyramid

TopOpening

HeartThe Soul

Main Accords

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine56%
⚥
Unisex22%
♀
Feminine22%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

DKNY 24/7 Rush by Donna Karan is a Chypre Floral fragrance for women, launched in 2025. This new scent captures the essence of New York’s golden hour and its constant movement. The composition opens with saffron, adding an unexpected warmth that segues into a rose heart, creating a floral richness that is both familiar and refined. The base notes of labdanum, incense, papyrus, and leather bring depth and complexity, grounding the fragrance in smoky, balsamic textures.

How to wear it

One spray to the pulse points is enough — the saffron top note fades quickly, but the rose heart and smoky base notes linger for hours. This fragrance reads best in close quarters, where its warmth and complexity can fully envelop you.

Fig. 01 — DKNY 24/7 Rush, Donna Karan

05 · Acquire

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Jérôme Epinette portrait
03 · The nose

Jérôme Epinette

The hand behind Byredo

Jérôme Epinette is a French perfumer born and raised in Burgundy who earned a Master's degree in Biochemistry before training at the Grasse Institute of Perfumery.

236fragrances
Frenchnationality

The DKNY 24/7 line

3 fragrances, compared side by side

Designer Donna Karan

More from the house · United States

Similar accords, often for less

Love it, not the price?

Matched by accords and notes. Sample first, then decide.

See all 8 matches
DKNY 24/7 RushBrezza Leggera Extrait de Parfum
Try it layered

With Filippo Sorcinelli Brezza Leggera Extrait de Parfum

Adds aromatic, herbal and sweet; shares labdanum.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

2.33/ 5 · 9 ratings

Still under the radar: loved by 33%, disliked or hated by 67%.

Love33%
Like0%
OK0%
Dislike0%
Hate67%
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