LavenderOpens withLavenderHeart
CocoaDries down to
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Floris · Sold as unisex
Purple Mémoire
The quiet intensity of an afternoon in a sunlit conservatory, where fresh florals and subtle spices create a cocoon of calm.
Full bottle: Premium tier, typically $100–250. Links open each seller's own page. We may earn a commission; it never changes the order.
Purple MémoirePremium · $100–250
47%Similar accords, often for lessVersus Uomo · VersaceMid-range tier, $40–100 · shares 6 of its 21 notes8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
TopOpening
BaseFoundation
The story behind the bottle.
Purple Mémoire by Floris is a Floral fragrance for women and men that was launched in 2025, created by perfumers Penny Ellis and Nicola Pozzani. This scent opens with a bright and fresh blend of citrus and lavender, which gives way to the soft florals of violet, cyclamen, jasmine, and ylang-ylang. The base notes of cacao, tonka bean, amber, sandalwood, vanilla, labdanum, and musk create a warm and enveloping finish that is both comforting and sophisticated. Purple Mémoire seamlessly blends Floris's heritage of elegance with modern perfumery techniques, making it a lasting addition to the brand's collection.
Apply Purple Mémoire to your pulse points for the best longevity. The citrus opening is bright but fades quickly, so rely on the warm base notes that develop over time. This fragrance reads best close to skin rather than across a room.
Fig. 01 — Purple Mémoire, Floris
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Nicola Pozzani
Nicola Pozzani studied perfumery under Jean-Claude Ellena at the Università dell'Immagine in Milan, then began his career at Symrise before working with Acqua di Parma, Le Labo, BMW, and The Merchant of Venice.
Co-created with Penny Ellis
Designer Floris
More from the house · founded 1730 · United Kingdom
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Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the $100–250 price?
Matched by accords and notes. Sample first, then decide.
The originalPurple MémoireFloris · Premium · $100–250Versace · 1991Versus UomoShares 6 of its 21 notes$40–100★ 4.27 (509)
With Floris Malmaison
Adds floral, cinnamon and rose; shares ylang-ylang and vanilla and 1 more note.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Warmly received so far: loved by 43%, disliked or hated by 11%.