Alberto MorillasThe nose · 479 fragrances · also made Valentino Uomo Intense 2021 (2021)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Gucci · Sold as feminine
Gucci Bloom
The moment when an urban landscape transforms into a lush, imaginary garden — vibrant flowers and verdant leaves blooming under the city's glow.
Full bottle: Premium tier, typically $100–250. Links open each seller's own page. We may earn a commission; it never changes the order.
Gucci BloomPremium · $100–250How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Gucci Bloom was launched in 2017 by Alberto Morillas under the creative direction of Alessandro Michele. This floral fragrance embodies a lush garden, with notes of jasmine, tuberose, and Rangoon Creeper, which changes color as it blooms. The scent marks a significant transition for Gucci’s perfume line, reflecting Michele's vision of authenticity and diversity. Its 2017 campaign, featuring Dakota Johnson, Hari Nef, and Petra Collins in a fantastical English garden, was noted by fashion press for its visual connection to the earlier aesthetic under Frida Giannini while heralding a new creative direction.
This fragrance unfolds gradually, so apply it close to skin for a more intimate experience. The base notes of Rangoon Creeper take time to bloom, making it perfect for an evening out where you want to build a lasting impression.
Fig. 01 — Gucci Bloom, Gucci
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Alberto Morillas
The invisible architectAlberto Morillas is one of the most prolific and celebrated perfumers of the modern era. Born in Seville and trained in Geneva at Firmenich, he possesses an extraordinary gift for constructing fragrances that feel simultaneously complex and effortless.
“Technique is important, but it's the perfumer's soul that makes the difference.”
Alberto Morillas · Mizensir journal ('Nose-to-nose with founder Alberto Morillas'), July 2025
The Gucci Bloom line
10 fragrances, compared side by side
Designer Gucci
More from the house · founded 1921 · Italy
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What people
are saying.
Respected, if divisive: loved by 32%, disliked or hated by 20%.