OlibanumOpens with
PlumHeartOlibanumDries down to
Loc DongThe nose · 56 fragrances · also made Nuit d Issey Pulse Of The Night (2019)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Hugo Boss · Sold as masculine
The Collection Bold Incense
The quiet intensity of a late-night brainstorming session — where the sharpness of olibanum meets the subtle sweetness of plum, all grounded by smoky coal.
Full bottle: Mid-range tier, typically $40–100. Links open each seller's own page. We may earn a commission; it never changes the order.
The Collection Bold IncenseMid-range · $40–100
35%Similar accords, often for lessIn St Tropez · ZaraBudget tier, under $40 · shares olibanum and geranium8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Launched in 2021 and crafted by perfumer Loc Dong, The Collection Bold Incense by Hugo Boss is an aromatic fruity fragrance that juxtaposes fresh spiciness with rich incense tones. Opening with the vibrant aroma of olibanum and plum, it transitions into a heart of violet leaf and geranium before settling on a base of coal and amber, creating an intriguing blend of warmth and depth.
Apply one generous spray to let the incense and fruity notes bloom on your skin. The base notes take about an hour to fully settle, so plan accordingly. This fragrance reads better close to the skin rather than across a room.
Fig. 01 — The Collection Bold Incense, Hugo Boss
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Loc Dong
From Vietnamese herbalism to Marc JacobsLoc Dong is a perfumer born in 1972 in Vietnam, who took his first steps in the world of scent among the medicinal plants and herbs of his herbalist grandfather before leaving the country alone at eleven.
Designer Hugo Boss
More from the house · founded 1924 · Germany
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Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the price?
Matched by accords and notes. Sample first, then decide.
The originalThe Collection Bold IncenseHugo Boss · Mid-range · $40–100Zara · 2022In St TropezShares Olibanum and Geraniumunder $40★ 4.21 (135)35%Match
Swiss ArabianSpiritShares Plum and Geraniumunder $40★ 3.69 (16)
With Aramis Aramis Classic Reserve
Adds herbal, leather and citrus; shares five accords.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Warmly received so far: loved by 53%, disliked or hated by 17%.