Romano RicciThe nose · 25 fragrances · also made X SKINS (2025)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Juliette Has A Gun · Sold as feminine
Not A Perfume
The quiet confidence of a woman who needs no embellishment, wearing this fragrance as a second skin.
Full bottle: Premium tier, typically $100–250. Links open each seller's own page. We may earn a commission; it never changes the order.
Not A PerfumePremium · $100–250
26%Similar accords, often for lessWow! Joop! for women · JoopMid-range tier, $40–100 · shares cetalox8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
The story behind the bottle.
Launched in 2010 by Juliette Has A Gun, Not A Perfume is a groundbreaking fragrance that defies convention. Created entirely around the molecule Cetalox (a synthetic ambergris/ambroxan derivative), this composition eschews traditional top and heart notes in favor of an unadulterated experience. The founder, Romano Ricci, designed it with the minimalist concept of enhancing the wearer's own skin scent rather than layering typical fragrance elements. This approach makes Not A Perfume a distinctive statement piece that is both hypoallergenic and deeply personal.
One spray is enough — the composition's minimalist design means it enhances your natural scent rather than overpowering it. It blooms slowly and stays close to the skin, making it ideal for intimate moments or everyday wear where subtlety reigns.
Fig. 01 — Not A Perfume, Juliette Has A Gun
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Romano Ricci
Juliet, armed with a gunRomano Ricci, born in 1978, is the great-grandson of designer Nina Ricci and grandson of Robert Ricci, who created L'Air du Temps — yet he chose to become a self-taught perfumer rather than lean on his fashion pedigree.
The Not A Perfume line
2 fragrances, compared side by side
Designer Juliette Has A Gun
More from the house · Italy
You Might Also Like
Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the $100–250 price?
Matched by accords and notes. Sample first, then decide.
The originalNot A PerfumeJuliette Has A Gun · Premium · $100–250Joop · 2018Wow! Joop! for womenShares Cetalox$40–100★ 3.81 (496)33%Match
Zara · 2025Black TideShares Cetaloxunder $40★ 4.29 (7)
With Juliette Has A Gun X SKINS
Adds vanilla, oud and fresh; shares three accords.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Respected, if divisive: loved by 33%, disliked or hated by 19%.