Olivier CrespThe nose · 273 fragrances · also made Gentleman Eau de Parfum Reserve Privee (2022)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Kenzo · Sold as feminine
Flower Tag
The lively buzz of a bustling city park at noon — where the crispness of fresh fruits meets the soft whisper of blooming flowers, evoking a sense of joy and spontaneity.
Full bottle: Mid-range tier, typically $40–100. Links open each seller's own page. We may earn a commission; it never changes the order.
Flower TagMid-range · $40–100
56%Similar accords, often for lessFantasy · Swiss ArabianBudget tier, under $40 · shares 5 of its 7 notes8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
TopOpening
HeartThe Soul
The story behind the bottle.
Flower Tag by Kenzo was launched in 2011 and crafted by the renowned perfumer Olivier Cresp. This fragrance is a vibrant blend of fruity, green, and floral notes that captures the essence of youthful energy and sophistication. It opens with bright rhubarb and black currant, leading into the heart of peony, lily-of-the-valley, and jasmine, before settling into a warm base of vanilla and musk. The composition is like an impromptu game of tag in a sunlit garden, where each note dances playfully around the others.
Flower Tag is best applied in two light sprays to allow its playful notes to unfold naturally. The green and fruity top notes are fleeting but vibrant, while the floral heart and vanilla base provide warmth that lingers close to skin throughout the day.
Fig. 01 — Flower Tag, Kenzo
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Olivier Cresp
The fragrance architectOlivier Cresp is a master perfumer at Firmenich and one of the most accomplished creators in the modern fragrance industry.
“I consider my style a minimalist one, because I am used to expressing figurative ideas through short formulas.”
Olivier Cresp · fragroom, August 2018
The Flower Tag line
2 fragrances, compared side by side
Designer Kenzo
More from the house · France
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Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the price?
Matched by accords and notes. Sample first, then decide.
The originalFlower TagKenzo · Mid-range · $40–100Swiss ArabianFantasyShares 5 of its 7 notesunder $40★ 4.43 (7)
With Ella K Parfums Reflet Sur L'Okavango
Adds woody, honey and powdery; shares two accords.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Respected, if divisive: loved by 19%, disliked or hated by 22%.