Eau de Parfum2012
Flower Tag Eau de Parfum
Also asEau de Toilette · 2011 →
Olivier CrespThe nose · 273 fragrances · also made Gentleman Eau de Parfum Reserve Privee (2022)Portrait →

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Kenzo  ·  Sold as feminine

Flower Tag Eau de Parfum

The burst of flavors at a bustling pastry shop — where the tangy bite of rhubarb mingles with the richness of praline, enveloped in a cloud of white florals.

3.83412 ratingsRespected, if divisive
Scent fingerprintAll 10 accords ↓
fruitysweetwhite floralfloralgreenaromatic
Flower Tag Eau de ParfumMid-range · $40–100
49%Similar accords, often for lessAl Amaken · Swiss ArabianBudget tier, under $40 · shares 6 of its 10 notes8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate38% say long lasting or eternal
Very weak6%
Weak14%
Moderate42%
Long lasting27%
Eternal11%
SillageModerate34% say strong or enormous
Intimate17%
Moderate50%
Strong20%
Enormous13%
Scent Profile

Composition & Character

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine0%
⚥
Unisex12%
♀
Feminine88%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Flower Tag Eau de Parfum, launched by Kenzo in 2012 and crafted by Olivier Cresp, presents an intriguing balance of fruity, floral, and gourmand notes. The fragrance opens with the bright zest of grapefruit and rhubarb, juxtaposed against the sweetness of black currant. This freshness gives way to a heart of gardenia, peony, and jasmine, creating a lush bouquet that is further enriched by praline and vanilla. A musky base grounded in patchouli completes this composition, offering warmth and depth.

How to wear it

This fragrance is best applied to pulse points for maximum warmth and longevity. The grapefruit top note fades quickly, so layering it with the musky base notes can help extend its presence throughout the day.

Fig. 01 — Flower Tag Eau de Parfum, Kenzo

05 · Acquire

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Olivier Cresp portrait
03 · The nose

Olivier Cresp

The fragrance architect

Olivier Cresp is a master perfumer at Firmenich and one of the most accomplished creators in the modern fragrance industry.

“I consider my style a minimalist one, because I am used to expressing figurative ideas through short formulas.”

Olivier Cresp · fragroom, August 2018
273fragrances
1955born
Frenchnationality

The Flower Tag line

2 fragrances, compared side by side

Designer Kenzo

More from the house · France

Flower Tag Eau de ParfumOrchid Soleil
Try it layered

With Tom Ford Orchid Soleil

Adds tuberose, soft spicy and woody; shares vanilla and patchouli.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.83/ 5 · 412 ratings

Respected, if divisive: loved by 19%, disliked or hated by 17%.

Love19%
Like61%
OK3%
Dislike17%
Hate0%
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