Earthy NotesOpens with
RoseHeart
MuskDries down to
Juliette KaragueuzoglouThe nose · 75 fragrances · also made Tuxedo Sharp Patchouli (2025)Portrait →Will you like it? Mark a few fragrances you own or love and we'll tell you.
Maison Martin Margiela · Sold as unisex
Up At Dawn
The first light filtering through blinds, casting a warm glow on the quiet bedroom — an invitation to start anew.
Full bottle: Premium tier, typically $100–250. Links open each seller's own page. We may earn a commission; it never changes the order.
Up At DawnPremium · $100–250
50%Similar accords, often for lessEvoke for Her · AjmalBudget tier, under $40 · shares 5 of its 8 notes8 matches →How it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
TopOpening
Main Accords
When to Wear
Who Wears It
The story behind the bottle.
Launched in 2025 by Maison Margiela, Up At Dawn is a Floral Woody Musk fragrance created by perfumer Juliette Karagueuzoglou. The composition opens with earthy notes and pink pepper, creating an immediate sense of freshness and energy that feels like the first light of day. As it evolves, rose and orris blend seamlessly into powdery musk and moss, grounding the scent in a warm, enveloping base. This fragrance is designed to evoke the quiet determination of those who rise early, ready to face the new day with clarity and purpose.
For best effect, apply Up At Dawn lightly in the morning. The earthy and pink pepper top notes are bright but fleeting, making way for the deeper musk and moss that carry you throughout the day. It’s better suited for daytime wear when its fresh, grounded character can shine.
Fig. 01 — Up At Dawn, Maison Martin Margiela
Where to buy.
Wear it for a week first
A decant costs a fraction of a bottle and tells you how it lasts on your skin.
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Juliette Karagueuzoglou
A sandalwood palace in Sherwood ForestJuliette Karagueuzoglou is a perfumer whose earliest scent memories include her parents' house and the smell of asphalt after rain, deciding at thirteen to pursue perfumery as a career.
Designer Maison Martin Margiela
More from the house · founded 1988 · France
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Chosen from what wearers say it smells like, what its fans also love, and its notes
Love it, not the $100–250 price?
Matched by accords and notes. Sample first, then decide.
The originalUp At DawnMaison Martin Margiela · Premium · $100–250AjmalEvoke for HerShares 5 of its 8 notesunder $40★ 3.97 (564)48%Match
Jean Paul Gaultier · 2010Ma Dame Eau de ParfumShares 4 of its 6 notes$40–100★ 3.94 (699)
With Maison Martin Margiela Fit of Folly
Adds amber, animalic and balsamic; shares musk and patchouli.
Suggested from accords and notes · not yet tried by wearers
What people
are saying.
Respected, if divisive: loved by 37%, disliked or hated by 11%.