Eau de Parfum2021
Flam
Philippe Paparella-ParisThe nose · 9 fragrances · also made Paramour (2020)Portrait →

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Memo Paris  ·  Sold as unisex

Flam

The quiet intensity of an intimate conversation in a dimly lit room, where the air is filled with subtle notes of vanilla and wood.

3.91805 ratingsRespected, if divisive
Scent fingerprintAll 9 accords ↓
amberwhite floralfloralmuskyvanillawoody
FlamPremium · $100–250
44%Similar accords, often for lessFiamma Assoluta · Salvatore FerragamoMid-range tier, $40–100 · shares 4 of its 10 notes8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate30% say long lasting or eternal
Very weak3%
Weak13%
Moderate54%
Long lasting27%
Eternal3%
SillageModerate19% say strong or enormous
Intimate18%
Moderate63%
Strong16%
Enormous3%
Scent Profile

Composition & Character

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine4%
⚥
Unisex18%
♀
Feminine78%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2021 by Memo Paris, Flam is crafted by perfumer Philippe Paparella-Paris and stands as an exemplar of the brand's commitment to sophisticated elegance. The fragrance opens with a bright citrus-aromatic blend of bergamot and orange, which cuts through the rich complexity of its heart and base notes. At its core lies jasmine sambac, clary sage, and ambrettolide, creating a soft floral warmth that is neither overpowering nor understated. Vanilla absolute, cedarwood, tonka bean, and musk form an enveloping amber-musky base that grounds the composition in a warm, powdery embrace.

How to wear it

Flam's citrus top notes are bright but fleeting, so apply two sprays to ensure the rich base notes have time to develop. This fragrance reads best close to skin rather than filling a room, making it ideal for an evening out or a quiet dinner at home.

Fig. 01 — Flam, Memo Paris

05 · Acquire

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Philippe Paparella-Paris portrait
03 · The nose

Philippe Paparella-Paris

Twenty years across four continents

Philippe Paparella-Paris grew up surrounded by his mother's and grandmothers' love for Y by Yves Saint Laurent, Coco, and N°5 by Chanel, developing a lasting passion for perfume and bottle-collecting.

9fragrances
Frenchnationality

Designer Memo Paris

More from the house · France

Similar accords, often for less

Love it, not the $100–250 price?

Matched by accords and notes. Sample first, then decide.

See all 8 matches
FlamCashmere & Vanilla Essence
Try it layered

With Donna Karan Cashmere & Vanilla Essence

Adds violet, soft spicy and fresh; shares five accords.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.91/ 5 · 805 ratings

Respected, if divisive: loved by 32%, disliked or hated by 10%.

Love32%
Like39%
OK19%
Dislike8%
Hate2%
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