2025
London
Jean-Claude DelvilleThe nose · 5 fragrances · also made Organza Indécence (1999)Portrait →

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Memoirs Of A Perfume Collector  ·  Sold as unisex

London

The bustling streets of London at dawn, where the air is crisp with a hint of spice and the city begins to stir.

3.3116 ratingsStill under the radar
Scent fingerprintAll 9 accords ↓
rosefloralaromaticfresh spicyfreshwhite floral
London

How it wears

From community votes · bars are each option's share
LongevityEternal67% say long lasting or eternal
Very weak0%
Weak0%
Moderate33%
Long lasting0%
Eternal67%
SillageStrong80% say strong or enormous
Intimate0%
Moderate20%
Strong40%
Enormous40%
Scent Profile

Composition & Character

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine10%
⚥
Unisex60%
♀
Feminine30%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Jean Claude Delville crafted London, a unisex floral composition that debuted in 2025 from Memoirs Of A Perfume Collector. This fragrance opens with the vibrant freshness of Taif Rose and Jasmine Sambac, creating an aromatic and spicy contrast. As it develops, geranium and peony add layers of depth, while sandalwood and black tea offer a warm and powdery base that lingers on the skin.

How to wear it

Apply two sprays for optimal longevity — the fresh top notes are bright but fade within an hour, giving way to the warm, powdery base. This fragrance reads best in cooler weather when its spiciness comes through more clearly.

Fig. 01 — London, Memoirs Of A Perfume Collector

05 · Acquire

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Jean-Claude Delville portrait
03 · The nose

Jean-Claude Delville

Colors, notes, and Clinique Happy

Jean-Claude Delville is a Paris-born perfumer who began his career in perfumery at seventeen, drawn by a fascination with combining colors, musical notes, and flower arrangements.

5fragrances
Frenchnationality

Designer Memoirs Of A Perfume Collector

More from the house

LondonBelgravia Iris
Try it layered

With Memoirs Of A Perfume Collector Belgravia Iris

Adds citrus, amber and woody; shares three accords.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.31/ 5 · 16 ratings

Still under the radar: loved by 31%, disliked or hated by 31%.

Love31%
Like13%
OK25%
Dislike19%
Hate13%
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