2024
Not Telling
Sophie LabbéThe nose · 102 fragrances · also made Valentino Uomo Intense (2016)Portrait →

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Thameen  ·  Sold as unisex

Not Telling

A quiet library where the scent of fresh flowers and ripe fruits mingles with soft, powdery notes from aged books and warm ambergris.

4.1059 ratingsWarmly received so far
Scent fingerprintAll 10 accords ↓
white floralwoodysweetyellow floralvanillatuberose
Not TellingLuxury · $250+
53%Similar accords, often for lessWatch · M. MicallefPremium tier, $100–250 · shares 4 of its 9 notes8 matches →

How it wears

From community votes · bars are each option's share
LongevityLong lasting72% say long lasting or eternal
Very weak3%
Weak3%
Moderate22%
Long lasting61%
Eternal11%
SillageStrong73% say strong or enormous
Intimate3%
Moderate24%
Strong56%
Enormous16%
Scent Profile

Composition & Character

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine0%
⚥
Unisex25%
♀
Feminine75%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

Launched in 2024 by Thameen and crafted by perfumer Sophie Labbé, Not Telling is a Floral Fruity Gourmand fragrance that blends the freshness of coconut water and mandarin orange with the rich warmth of vanilla and tonka bean. The heart of ylang-ylang and tuberose adds a sweet floral depth, while sandalwood and ambergris provide an earthy base. This composition captures a sense of delicate intimacy and subtle indulgence.

How to wear it

Apply one to two sprays on pulse points — Not Telling develops gradually over time. The fruity top notes are fleeting but set up the rich base notes beautifully, which will last through the evening without overpowering.

Fig. 01 — Not Telling, Thameen

05 · Acquire

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Sophie Labbé portrait
03 · The nose

Sophie Labbé

Two decades at IFF, now principal at Firmenich

Sophie Labbé grew up between Paris and the French countryside, exposed early to a wide range of scents from city life to coastal breezes.

102fragrances
Frenchnationality

Designer Thameen

More from the house · founded 2013 · United Kingdom

Not TellingFiero
Try it layered

With Casamorati 1888 Fiero

Adds citrus, aromatic and fresh spicy; shares sandalwood.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

4.10/ 5 · 59 ratings

Warmly received so far: loved by 64%, disliked or hated by 19%.

Love64%
Like12%
OK5%
Dislike7%
Hate12%
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