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What We Do Is Secret · Sold as unisex
Covert Musk
The quiet confidence of a well-worn cashmere sweater, perfect for an evening at home or a casual night out.
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Covert MuskHow it wears
From community votes · bars are each option's shareComposition & Character
Notes Pyramid
The story behind the bottle.
Launched in 2025, Covert Musk by What We Do Is Secret is a creation from the skilled perfumer Annick Ménardo. This fragrance opens with acácia and honey, creating a warm and inviting top note that gradually transitions into a heart of ylang-ylang. The base notes feature musk, grounding the composition in a powdery and floral warmth. Covert Musk is neither overtly masculine nor feminine, making it an excellent choice for those who appreciate unisex scents.
Apply Covert Musk sparingly to let the honey and acácia top notes mingle with your skin before settling into the rich musk. It's best worn in cooler weather when its warmth is most comforting.
Fig. 01 — Covert Musk, What We Do Is Secret
Where to buy.
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Annick Ménardo
Three decades at FirmenichAnnick Ménardo is a French perfumer who has worked for the fragrance house Firmenich since 1991, building a long career within one of the industry's major laboratories.
Designer What We Do Is Secret
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Respected, if divisive: loved by 27%, disliked or hated by 9%.












