2021
Driven
Also asEau de Toilette · 2021 →
David ApelThe nose · 20 fragrances · also made Les Belles de Ricci (1996)Portrait →

Will you like it? Mark a few fragrances you own or love and we'll tell you.

Alfred Dunhill  ·  Sold as masculine

Driven

A well-appointed study where the crisp freshness of citrus meets the warm embrace of wood and vanilla — a space designed for focused thought and quiet determination.

3.78240 ratingsRespected, if divisive
Scent fingerprintAll 10 accords ↓
warm spicyfruitycitruswoodysweetvanilla
DrivenMid-range · $40–100
53%Similar accords, often for lessIsland Vanilla Dunes · Khadlaj PerfumesBudget tier, under $40 · shares 6 of its 9 notes8 matches →

How it wears

From community votes · bars are each option's share
LongevityModerate27% say long lasting or eternal
Very weak7%
Weak13%
Moderate53%
Long lasting23%
Eternal4%
SillageModerate13% say strong or enormous
Intimate20%
Moderate67%
Strong11%
Enormous2%
Scent Profile

Composition & Character

When to Wear

🌸
Spring
☀️
Summer
🍂
Fall
❄️
Winter
🌤️
Day
🌙
Night

Who Wears It

♂
Masculine88%
⚥
Unisex9%
♀
Feminine3%
04 · DossierEdited by Scentsation Editorial

The story behind the bottle.

Scentsation editorial

David Apel crafted Driven by Alfred Dunhill, which was launched in 2021 as a Woody Floral Musk fragrance for men. This composition opens with the bright freshness of red apple and lime, punctuated by the warmth of cinnamon and cardamom. The heart is an intriguing blend of jasmine and rose, adding a subtle floral complexity that contrasts beautifully against the top notes. The base notes of vanilla, amyris, amber, musk, and cedar create a rich, enveloping warmth that grounds the fragrance.

How to wear it

Apply Driven to pulse points, as the top notes are bright but brief. The base notes take about an hour to fully bloom, so it's best to layer lightly in the morning and build up as needed throughout the day.

Fig. 01 — Driven, Alfred Dunhill

05 · Acquire

Where to buy.

Try before you commit

Wear it for a week first

A decant costs a fraction of a bottle and tells you how it lasts on your skin.

Ready for a full bottle

Live prices aren't shown yet. Each link opens that seller's own search; we may earn a commission.

Scent Finder

Not sure it's you?

Five questions, about a minute, no account. You get a shortlist that fits how you actually wear fragrance.

Find your scent
David Apel portrait
03 · The nose

David Apel

New England landscapes, Parisian training

David Apel is a perfumer born in New Jersey who studied environmental chemistry before an offer from Givaudan drew him into fragrance, starting in the gas chromatography lab analyzing products already on the market.

20fragrances
Americannationality

The Driven line

2 fragrances, compared side by side

Designer Alfred Dunhill

More from the house · United Kingdom

Similar accords, often for less

Love it, not the price?

Matched by accords and notes. Sample first, then decide.

See all 8 matches
DrivenPalais Jamais
Try it layered

With Etro Palais Jamais

Adds earthy, mossy and leather; shares bergamot and jasmine and 1 more note.

Suggested from accords and notes · not yet tried by wearers

06 · The Room

What people
are saying.

3.78/ 5 · 240 ratings

Respected, if divisive: loved by 25%, disliked or hated by 10%.

Love25%
Like40%
OK24%
Dislike8%
Hate2%
Loading reviews...